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Interesting and impactful research: on phenomena, theory, and writing

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  • Gerard J. Tellis

    (University of Southern California, Marshall School of Business)

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Suggested Citation

  • Gerard J. Tellis, 2017. "Interesting and impactful research: on phenomena, theory, and writing," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 1-6, January.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:1:d:10.1007_s11747-016-0499-0
    DOI: 10.1007/s11747-016-0499-0
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    Citations

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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan, 2019. "Pricing co-created value: an integrative framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 155-183, December.
    3. Ordoobody, Joobin, 2022. "Creativity : the interplay of structural and individual characteristics," Other publications TiSEM 750e262e-4c3f-4361-8a1b-7, Tilburg University, School of Economics and Management.
    4. Luis de-Marcos & Manuel Goyanes & Adrián Domínguez-Díaz, 2024. "Mapping science through editorial board interlocking: connections and distance between fields of knowledge and institutional affiliations," Scientometrics, Springer;Akadémiai Kiadó, vol. 129(6), pages 3385-3406, June.
    5. Heidi Reed, 2023. "“When money is more valuable than people…”: The pandemic as a call for business to care," Post-Print hal-04461114, HAL.
    6. Christopher L. Newman & Scot Burton & J. Craig Andrews & Richard G. Netemeyer & Jeremy Kees, 2018. "Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 453-476, May.
    7. Daniele Dalli, 2020. "Editorial," Italian Journal of Marketing, Springer, vol. 2020(1), pages 3-5, March.
    8. Heidi Reed, 2024. "“When money is more valuable than people…”: The pandemic as a call for business to care," Gender, Work and Organization, Wiley Blackwell, vol. 31(2), pages 435-455, March.
    9. Jochen Wirtz & Valarie Zeithaml, 2018. "Cost-effective service excellence," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 59-80, January.
    10. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    11. Heidi Reed, 2022. "When the Right Thing to Do Is Also the Wrong Thing: Moral Sensemaking of Responsible Business Behavior During the COVID-19 Crisis," Post-Print hal-04531082, HAL.

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