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Musings on interesting and impactful theory and research

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  • Rajan Varadarajan

    (Mays Business School at Texas A&M University)

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  • Rajan Varadarajan, 2017. "Musings on interesting and impactful theory and research," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 10-13, January.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:1:d:10.1007_s11747-016-0500-y
    DOI: 10.1007/s11747-016-0500-y
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    References listed on IDEAS

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    1. Joseph Henrich & Steve J. Heine & Ara Norenzayan, 2010. "The Weirdest People in the World?," RatSWD Working Papers 139, German Data Forum (RatSWD).
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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Rajan Varadarajan, 2020. "Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 199-205, December.

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