B2B relationship calculus: quantifying resource effects in service-dominant logic
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DOI: 10.1007/s11747-015-0467-0
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Cited by:
- Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
- Latinovic, Zoran & Chatterjee, Sharmila C., 2022. "Achieving the promise of AI and ML in delivering economic and relational customer value in B2B," Journal of Business Research, Elsevier, vol. 144(C), pages 966-974.
- Latinovic, Zoran & Chatterjee, Sharmila C., 2024. "Value co-creation: Balancing B2B platform value and potential reverse-value effects," Journal of Business Research, Elsevier, vol. 175(C).
- Avinash Malshe & Scott B. Friend, 2018. "Initiating value co-creation: Dealing with non-receptive customers," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 895-920, September.
- Ding Hooi Ting, 2018. "Modeling the customer satisfaction function: a two-country comparison," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 163-175, May.
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Keywords
Business intelligence; Business-to-business marketing; Operand and operant resources; Relational performance; Realized value; Relationship satisfaction; Service-dominant logic; Technology assimilation; Value mindset;All these keywords.
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