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In through the out door

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  • John Hulland

    (University of Georgia)

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  • John Hulland, 2019. "In through the out door," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 1-3, January.
    • Handle: RePEc:spr:joamsc:v:47:y:2019:i:1:d:10.1007_s11747-018-0615-4
    DOI: 10.1007/s11747-018-0615-4
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    References listed on IDEAS

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    1. Dominique M. Hanssens, 2018. "The value of empirical generalizations in marketing," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 6-8, January.
    2. Robert W. Palmatier & Mark B. Houston & John Hulland, 2018. "Review articles: purpose, process, and structure," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 1-5, January.
    3. Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe, 2018. "Meta-analysis: integrating accumulated knowledge," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 9-30, January.
    4. John Hulland & Hans Baumgartner & Keith Marion Smith, 2018. "Marketing survey research best practices: evidence and recommendations from a review of JAMS articles," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 92-108, January.
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    Cited by:

    1. Stephen L. Vargo & Kaisa Koskela-Huotari, 2020. "Advancing conceptual-only articles in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 1-5, June.

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