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Broadening marketing’s contribution to data privacy

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  • O. C. Ferrell

    (Belmont University)

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  • O. C. Ferrell, 2017. "Broadening marketing’s contribution to data privacy," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 160-163, March.
    • Handle: RePEc:spr:joamsc:v:45:y:2017:i:2:d:10.1007_s11747-016-0502-9
    DOI: 10.1007/s11747-016-0502-9
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    References listed on IDEAS

    as
    1. Kelly D. Martin & Patrick E. Murphy, 2017. "The role of data privacy in marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(2), pages 135-155, March.
    2. Saurabh Ahluwalia & O. C. Ferrell & Linda Ferrell & Terri L. Rittenburg, 2018. "Sarbanes–Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior," Journal of Business Ethics, Springer, vol. 151(3), pages 693-705, September.
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    Cited by:

    1. Kamrul Islam Syed & Prof. Abu Bakr Sade & Prof. Huam Hon Tot, 2024. "Perceived Benefits, Social Influence, Self-Efficacy and Digital Consumerism: The Moderating Role of Digital Accountability," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 393-407, January.
    2. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
    3. Ahluwalia, Saurabh & Ferrell, Linda & Ferrell, O.C. & Gandhi, Priyank, 2024. "Does being ethical pay? Evidence from the implementation of SOX Section 406," Journal of Business Research, Elsevier, vol. 183(C).
    4. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    5. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Shaobo Li & Matthew J. Schneider & Yan Yu & Sachin Gupta, 2023. "Reidentification Risk in Panel Data: Protecting for k -Anonymity," Information Systems Research, INFORMS, vol. 34(3), pages 1066-1088, September.
    7. Jaspers, Esther D.T. & Pearson, Erika, 2022. "Consumers’ acceptance of domestic Internet-of-Things: The role of trust and privacy concerns," Journal of Business Research, Elsevier, vol. 142(C), pages 255-265.
    8. Confente, Ilenia & Siciliano, Giorgia Giusi & Gaudenzi, Barbara & Eickhoff, Matthias, 2019. "Effects of data breaches from user-generated content: A corporate reputation analysis," European Management Journal, Elsevier, vol. 37(4), pages 492-504.
    9. Kamrul Islam Syed & Prof. Abu Bakr Sade & Prof. Huam Hon Tat, 2024. "Social Influence, Self-Efficacy, Trust, and Corporate Digital Responsibility in Adoption of E-Marketing," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 1052-1061, March.

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