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The argument for consumer-based strategy papers

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  • Darren W. Dahl

    (The University of British Columbia)

Abstract

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  • Darren W. Dahl, 2016. "The argument for consumer-based strategy papers," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 286-287, May.
    • Handle: RePEc:spr:joamsc:v:44:y:2016:i:3:d:10.1007_s11747-016-0474-9
    DOI: 10.1007/s11747-016-0474-9
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    Cited by:

    1. Anderson, Kelley Cours & Laverie, Debra A., 2022. "In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    2. Stefan Stremersch & Elke Cabooter & Ivan Guitart & Nuno Camacho, 2024. "Customer insights for innovation : A framework and research agenda for marketing," Post-Print hal-04731671, HAL.
    3. Candi, Marina & Jae, Haeran & Makarem, Suzanne & Mohan, Mayoor, 2017. "Consumer responses to functional, aesthetic and symbolic product design in online reviews," Journal of Business Research, Elsevier, vol. 81(C), pages 31-39.
    4. Mead, James A. & Richerson, Rob & Li, Wenjing, 2020. "Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising," Journal of Retailing, Elsevier, vol. 96(2), pages 282-296.
    5. Nicole Koschate-Fischer & Wayne D. Hoyer & Nicola E. Stokburger-Sauer & Jan Engling, 2018. "Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 516-536, May.

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