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Meta-analysis: integrating accumulated knowledge

Author

Listed:
  • Dhruv Grewal

    (Babson College)

  • Nancy Puccinelli

    (University of Bath
    Oxford University)

  • Kent B. Monroe

    (University of Illinois)

Abstract

Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is being conducted in various substantive marketing domains. Moderator analysis and structural models using meta-analytic inputs have emerged as a powerful means to advance current knowledge in a research domain, and, importantly, identify fruitful areas for future inquiry. This article reviews the growth of meta-analysis in marketing and identifies several important issues researchers must consider when conducting and reporting a meta-analysis.

Suggested Citation

  • Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe, 2018. "Meta-analysis: integrating accumulated knowledge," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 9-30, January.
    • Handle: RePEc:spr:joamsc:v:46:y:2018:i:1:d:10.1007_s11747-017-0570-5
    DOI: 10.1007/s11747-017-0570-5
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    References listed on IDEAS

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    Keywords

    Meta-analysis; Integrative review;

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