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Advancing marketing strategy research

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  • Robert W. Palmatier

    (University of Washington)

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  • Robert W. Palmatier, 2018. "Advancing marketing strategy research," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 983-986, November.
    • Handle: RePEc:spr:joamsc:v:46:y:2018:i:6:d:10.1007_s11747-018-0595-4
    DOI: 10.1007/s11747-018-0595-4
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    References listed on IDEAS

    as
    1. Robert W. Palmatier & Mark B. Houston & John Hulland, 2018. "Review articles: purpose, process, and structure," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 1-5, January.
    2. Robert W. Palmatier, 2017. "Marketing research centers: community, productivity, and relevance," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 465-466, July.
    3. Leigh McAlister, 2016. "Rigor versus method imperialism," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 565-567, September.
    4. Gary L. Lilien, 2017. "Perspectives on university research centers: lessons from the ISBM," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 459-460, July.
    5. Christine Moorman, 2016. "Celebrating marketing’s dirty word," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 562-564, September.
    6. V. Kumar, 2017. "The role of university research centers in promoting research," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 453-458, July.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Stefan Stremersch & Elke Cabooter & Ivan Guitart & Nuno Camacho, 2024. "Customer insights for innovation : A framework and research agenda for marketing," Post-Print hal-04731671, HAL.

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