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Mood-Driven Distortion of Product Information

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  • Meloy, Margaret G

Abstract

During the consumer choice process, predecisional distortion is the biased evaluation of new product information to support a tentatively preferred brand. An experiment revealed that creating a good mood by the unexpected gift of a bag of candy doubled the magnitude of this bias. Furthermore, information that seemed to preserve the good mood but disconfirmed the tentative preference (by being positive about the trailing brand) had greater impact than did mood-disrupting, negative information about the leading brand. The results, especially those for the disconfirming information, were compatible with the goal of mood management. Copyright 2000 by the University of Chicago.

Suggested Citation

  • Meloy, Margaret G, 2000. "Mood-Driven Distortion of Product Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 345-359, December.
    • Handle: RePEc:oup:jconrs:v:27:y:2000:i:3:p:345-59
    DOI: 10.1086/317589
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    Cited by:

    1. Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
    2. Agrawal, Nidhi & Han, DaHee & Duhachek, Adam, 2013. "Emotional agency appraisals influence responses to preference inconsistent information," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 87-97.
    3. Martine Nurek & Olga Kostopoulou & York Hagmayer, 2014. "Predecisional information distortion in physicians' diagnostic judgments: Strengthening a leading hypothesis or weakening its competitor?," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(6), pages 572-585, November.
    4. Capra, C. Monica & Lanier, Kelli F. & Meer, Shireen, 2010. "The effects of induced mood on bidding in random nth-price auctions," Journal of Economic Behavior & Organization, Elsevier, vol. 75(2), pages 223-234, August.
    5. Wiegerinck, V.J.J., 2006. "Consumer trust and food safety. : An attributional approach to food safety incidents and channel response," Other publications TiSEM 6853c430-a9ce-434f-8d45-b, Tilburg University, School of Economics and Management.
    6. Adriana Breaban & Charles N Noussair, 2018. "Emotional State and Market Behavior [Bubbling with excitement: en experiment]," Review of Finance, European Finance Association, vol. 22(1), pages 279-309.
    7. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    8. Stephanie M Carpenter & J Frank Yates & Stephanie D Preston & Lydia Chen, 2016. "Regulating Emotions during Difficult Multiattribute Decision Making: The Role of Pre-Decisional Coherence Shifting," PLOS ONE, Public Library of Science, vol. 11(3), pages 1-21, March.
    9. Louro, M.J.S., 2005. "Leaving pleasure : Positive emotions and goal-directed behavior," Other publications TiSEM a8907dd8-8fb1-45c9-b72d-a, Tilburg University, School of Economics and Management.
    10. repec:cup:judgdm:v:9:y:2014:i:6:p:572-585 is not listed on IDEAS
    11. Wendel, S. & Dellaert, B.G.C., 2008. "Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition," ERIM Report Series Research in Management ERS-2008-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    12. Drichoutis, Andreas & Nayga, Rodolfo & Klonaris, Stathis, 2010. "The Effects of Induced Mood on Preference Reversals and Bidding Behavior in Experimental Auction Valuation," MPRA Paper 25597, University Library of Munich, Germany.
    13. Mónica C. Capra, 2004. "Mood-Driven Behavior in Strategic Interactions," American Economic Review, American Economic Association, vol. 94(2), pages 367-372, May.
    14. Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus, 2017. "Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment," HUI Working Papers 121, HUI Research.
    15. Ifcher, John & Zarghamee, Homa & Goff, Sandra H., 2021. "Happiness in the Lab: What Can Be Learned about Subjective Well-Being from Experiments?," GLO Discussion Paper Series 943, Global Labor Organization (GLO).
    16. Wu, Fang & Swait, Joffre & Chen, Yuxin, 2019. "Feature-based attributes and the roles of consumers' perception bias and inference in choice," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 325-340.
    17. Goodell, John W. & Kumar, Satish & Rao, Purnima & Verma, Shubhangi, 2023. "Emotions and stock market anomalies: A systematic review," Journal of Behavioral and Experimental Finance, Elsevier, vol. 37(C).
    18. Matthew G. Nagler, 2023. "Thoughts matter: a theory of motivated preference," Theory and Decision, Springer, vol. 94(2), pages 211-247, February.
    19. Breaban, A.G., 2014. "Behavior and asset markets : Individual decisions, emotions and fundamental value trajectories," Other publications TiSEM a20e6a40-f15e-4331-83cb-c, Tilburg University, School of Economics and Management.
    20. Ang, Dionysius & Diecidue, Enrico & Dewitte, Siegfried, 2022. "To deliberate or not? The effects of anticipated regret and deliberation on willingness-to-pay," Journal of Business Research, Elsevier, vol. 151(C), pages 563-578.
    21. Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011. "How Happiness Impacts Choice," Research Papers 2084, Stanford University, Graduate School of Business.
    22. Meloy, Margaret G. & Russo, J. Edward, 2004. "Binary choice under instructions to select versus reject," Organizational Behavior and Human Decision Processes, Elsevier, vol. 93(2), pages 114-128, March.
    23. Mischkowski, Dorothee & Glöckner, Andreas & Lewisch, Peter, 2021. "Information search, coherence effects, and their interplay in legal decision making," Journal of Economic Psychology, Elsevier, vol. 87(C).

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