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The Effect of Common and Unique Features in Consumer Choice

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  • Dhar, Ravi
  • Sherman, Steven J

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Suggested Citation

  • Dhar, Ravi & Sherman, Steven J, 1996. "The Effect of Common and Unique Features in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 193-203, December.
    • Handle: RePEc:oup:jconrs:v:23:y:1996:i:3:p:193-203
    DOI: 10.1086/209477
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    Cited by:

    1. Zheng, Xiaoying & Baskin, Ernest & Dhar, Ravi, 2019. "By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation," Journal of Retailing, Elsevier, vol. 95(3), pages 76-85.
    2. Boxall, Peter C. & Adamowicz, Wiktor L. & Moon, Amanda, 2009. "Complexity in choice experiments: choice of the status quo alternative and implications for welfare measurement," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 53(4), pages 1-17.
    3. Guy Barokas, 2022. "Revealed desirability: a novel instrument for social welfare," Theory and Decision, Springer, vol. 93(4), pages 649-661, November.
    4. Grohs, Reinhard & Raies, Karine & Koll, Oliver & Mühlbacher, Hans, 2016. "One pie, many recipes: Alternative paths to high brand strength," Journal of Business Research, Elsevier, vol. 69(6), pages 2244-2251.
    5. Dwivedi, Abhishek & Nayeem, Tahmid & Murshed, Feisal, 2018. "Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 100-107.
    6. Dertwinkel-Kalt, Markus & Köhler, Katrin, 2016. "Exchange asymmetries for bads? Experimental evidence," European Economic Review, Elsevier, vol. 82(C), pages 231-241.
    7. Koschmann, Anthony & Bowman, Douglas, 2018. "Evaluating marketplace synergies of ingredient brand alliances," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 575-590.
    8. Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
    9. Netemeyer, Richard G. & Krishnan, Balaji & Pullig, Chris & Wang, Guangping & Yagci, Mehmet & Dean, Dwane & Ricks, Joe & Wirth, Ferdinand, 2004. "Developing and validating measures of facets of customer-based brand equity," Journal of Business Research, Elsevier, vol. 57(2), pages 209-224, February.
    10. Huber, Michaela & Van Boven, Leaf & McGraw, A. Peter & Johnson-Graham, Laura, 2011. "Whom to help? Immediacy bias in judgments and decisions about humanitarian aid," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(2), pages 283-293, July.
    11. Li, Shu & Zheng, Rui & Li, Li-Bo, 2007. "Do shared features of offered alternatives have an effect in consumer choice?," Journal of Economic Psychology, Elsevier, vol. 28(6), pages 658-677, December.
    12. Mehran Spitmaan & Oihane Horno & Emily Chu & Alireza Soltani, 2019. "Combinations of low-level and high-level neural processes account for distinct patterns of context-dependent choice," PLOS Computational Biology, Public Library of Science, vol. 15(10), pages 1-31, October.
    13. Dean C. H. Wilkie & Lester W. Johnson & Wynne W. Chin, 2018. "Does the type of attribute matter? Examining whether underlying factors explain product attribute preference," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 305-321, July.
    14. Anastasiya Pocheptsova & Francine Espinoza Petersen & Jordan Etkin, 2014. "Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit," ESMT Research Working Papers ESMT-14-06, ESMT European School of Management and Technology.
    15. Mühlbacher, Hans & Raies, Karine & Grohs, Reinhard & Koll, Oliver, 2016. "Drivers of brand strength: Configural paths to strong cognitive brand equity," Journal of Business Research, Elsevier, vol. 69(8), pages 2774-2780.
    16. Kim, Hye-Young, 2024. "The different roads not taken: considering diverse foregone alternatives motivates future goal persistence," LSE Research Online Documents on Economics 121459, London School of Economics and Political Science, LSE Library.
    17. Hung, Yu-Chen & Yeung, Catherine W.M., 2011. "Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 102-108.
    18. Zamira Ataniyazova & Barry A. Friedman & Prabha Kiran, 2022. "New corporate social responsibility brand evaluation in a developing country: Uzbekistan," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-15, December.
    19. Karimi, Sahar & Holland, Christopher P. & Papamichail, K. Nadia, 2018. "The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective," Journal of Business Research, Elsevier, vol. 91(C), pages 71-82.
    20. Anselmsson, Johan & Johansson, Ulf & Persson, Niklas, 2006. "A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories," Working Paper Series 2006/4, Lund University, Institute of Economic Research.
    21. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
    22. Reich, Taly & Savary, Jennifer & Kupor, Daniella, 2021. "Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences," Organizational Behavior and Human Decision Processes, Elsevier, vol. 164(C), pages 147-157.
    23. Su, Yin & Rao, Li-Lin & Li, Xingshan & Wang, Yong & Li, Shu, 2012. "From quality to quantity: The role of common features in consumer preference," Journal of Economic Psychology, Elsevier, vol. 33(6), pages 1043-1058.

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