IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v26y2000i4p307-22.html
   My bibliography  Save this article

The Use of Concurrent Disclosures to Correct Invalid Inferences

Author

Listed:
  • Johar, Gita Venkataramani
  • Simmons, Carolyn J

Abstract

In four experiments we examine the ability of simple concurrent disclosures to correct invalid inferences about brand quality based on advertising claims. We ensure that the disclosure is always encoded, yet we find that it is utilized to correct invalid inferences only under high-capacity conditions. Across the experiments, cognitive capacity is operationalized as opportunity to process (time), ability (explicitness of disclosure), and motivation (accuracy incentive). Two experiments use open-ended brand-claim recall and cognitive responses to establish that elaboration on the qualified claim and disclosure mediates its utilization in updating quality judgments. Given an impression-formation goal, such elaboration can occur on-line at the time of processing brand information or at the time of judgment, provided that the disclosure is internally or externally available. Practical strategies for facilitating the use of disclosures to correct inference errors are offered. Copyright 2000 by the University of Chicago.

Suggested Citation

  • Johar, Gita Venkataramani & Simmons, Carolyn J, 2000. "The Use of Concurrent Disclosures to Correct Invalid Inferences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 307-322, March.
  • Handle: RePEc:oup:jconrs:v:26:y:2000:i:4:p:307-22
    DOI: 10.1086/209565
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209565
    Download Restriction: no

    File URL: https://libkey.io/10.1086/209565?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wallach, Karen Anne & Popovich, Deidre, 2023. "When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives," Journal of Business Research, Elsevier, vol. 158(C).
    2. Medha Kulkarni & Leena B. Dam & Feeroj Nasirkhan Pathan & Vaibhav V. Vasundekar, 2024. "Evaluating Efficacy of Statutory Disclaimers of Mutual Funds on Novice and Seasoned Investors," Business Perspectives and Research, , vol. 12(1), pages 113-132, January.
    3. Rose, Susannah L. & Sah, Sunita & Dweik, Raed & Schmidt, Cory & Mercer, MaryBeth & Mitchum, Ariane & Kattan, Michael & Karafa, Matthew & Robertson, Christopher, 2021. "Patient responses to physician disclosures of industry conflicts of interest: A randomized field experiment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 166(C), pages 27-38.
    4. Saha, Parmita & Idsø, Johannes, 2016. "New hydropower development in Norway: Municipalities׳ attitude, involvement and perceived barriers," Renewable and Sustainable Energy Reviews, Elsevier, vol. 61(C), pages 235-244.
    5. Tessitore, Tina & Geuens, Maggie, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Journal of Business Research, Elsevier, vol. 95(C), pages 38-48.
    6. Sah, Sunita & Malaviya, Prashant & Thompson, Debora, 2018. "Conflict of interest disclosure as an expertise cue: Differential effects due to automatic versus deliberative processing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 127-146.
    7. Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008. "Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing," ERIM Report Series Research in Management ERS-2008-056-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    8. Andrew E. Wilson & Peter R. Darke & Jaideep Sengupta, 2022. "Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics," Journal of Business Ethics, Springer, vol. 181(4), pages 997-1013, December.
    9. Guang-Xin Xie & Robert Madrigal & David Boush, 2015. "Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising," Journal of Business Ethics, Springer, vol. 129(2), pages 281-293, June.
    10. Kardes, Frank R. & Posavac, Steven S. & Silvera, David & Cronley, Maria L. & Sanbonmatsu, David M. & Schertzer, Susan & Miller, Felicia & Herr, Paul M. & Chandrashekaran, Murali, 2006. "Debiasing omission neglect," Journal of Business Research, Elsevier, vol. 59(6), pages 786-792, June.
    11. Francine Espinoza Petersen & Rebecca Hamilton, 2013. "Confidence via correction: The effect of judgment correction on consumer confidence," ESMT Research Working Papers ESMT-13-06, ESMT European School of Management and Technology.
    12. Namin Kim & Youri Sung & Moonkyu Lee, 2012. "Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations," Journal of Business Ethics, Springer, vol. 109(2), pages 163-174, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:26:y:2000:i:4:p:307-22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.