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The Moral Complexion of Consumption

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  • Borgmann, Albert

Abstract

Vigorous consumption is the sign of a prosperous and confident society. Some critics, however, find a high level of consumption morally objectionable. To see what is valid in these objections, one needs to understand the connection between consumption and the characteristic pattern of technology that is highlighted by the device paradigm and gives rise to paradigmatic consumption. Such consumption induces disengagement from reality and a decline of excellence. The response to these debilities is to accept paradigmatic consumption in some areas of life and to make room for focal things and practices in others. Research is needed to determine the social reality, and to probe the common awareness, of paradigmatic consumption and focal practices. Copyright 2000 by the University of Chicago.

Suggested Citation

  • Borgmann, Albert, 2000. "The Moral Complexion of Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(4), pages 418-422, March.
    • Handle: RePEc:oup:jconrs:v:26:y:2000:i:4:p:418-22
    DOI: 10.1086/209572
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    Cited by:

    1. Michael S. W. Lee & Christie Seo Youn Ahn, 2016. "Anti-consumption, Materialism, and Consumer Well-being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 18-47, March.
    2. Suresh Malodia & Alka Singh Bhatt, 2019. "Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?," Vision, , vol. 23(2), pages 134-143, June.
    3. Chamila Perera & Pat Auger & Jill Klein, 2018. "Green Consumption Practices Among Young Environmentalists: A Practice Theory Perspective," Journal of Business Ethics, Springer, vol. 152(3), pages 843-864, October.
    4. Robert Caruana & Sarah Glozer & Giana M. Eckhardt, 2020. "‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets," Journal of Business Ethics, Springer, vol. 166(1), pages 143-158, September.
    5. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    6. Marcelo Vinhal Nepomuceno & Michel Laroche, 2016. "Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 124-144, March.
    7. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
    8. Hume, Margee, 2010. "Compassion without action: Examining the young consumers consumption and attitude to sustainable consumption," Journal of World Business, Elsevier, vol. 45(4), pages 385-394, October.
    9. Kees Vringer & Eline van der Heijden & Daan van Soest & Herman Vollebergh & Frank Dietz, 2017. "Sustainable Consumption Dilemmas," Sustainability, MDPI, vol. 9(6), pages 1-21, June.
    10. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
    11. Iyer, Rajesh & Muncy, James A., 2009. "Purpose and object of anti-consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 160-168, February.
    12. Rahul Oka, 2021. "Introducing an anthropology of convenience," Economic Anthropology, Wiley Blackwell, vol. 8(2), pages 188-207, June.
    13. Bahram Adrangi & Lauren Kerr, 2022. "Sustainable Development Indicators and Their Relationship to GDP: Evidence from Emerging Economies," Sustainability, MDPI, vol. 14(2), pages 1-13, January.
    14. Eleni Papaoikonomou & Mireia Valverde & Gerard Ryan, 2012. "Articulating the Meanings of Collective Experiences of Ethical Consumption," Journal of Business Ethics, Springer, vol. 110(1), pages 15-32, September.
    15. Del Bucchia, Céline & Lancelot Miltgen, Caroline & Russell, Cristel Antonia & Burlat, Claire, 2021. "Empowerment as latent vulnerability in techno-mediated consumption journeys," Journal of Business Research, Elsevier, vol. 124(C), pages 629-651.

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