IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v23y1996i2p106-19.html
   My bibliography  Save this article

Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism

Author

Listed:
  • Mick, David Glen

Abstract

Socially desirable responding (SDR) is the tendency of individuals to make themselves look good according to current cultural norms when answering researchers' questions. For over 50 years in the social sciences, SDR has been a complex and controversial issue, typically viewed as a contaminating response bias. Meanwhile, most consumer researchers have neglected SDR, including those studying sensitive "dark side" topics where SDR could have an especially detrimental impact on research conclusions. This article reviews conceptual, measurement, and statistical analysis issues related to SDR. Two surveys are then reported that explore the effect of SDR on testing propositions about the nomological network surrounding the materialism value. Implications and recommendations are discussed for investigating SDR in consumer research, including opportunities for future contributions. Copyright 1996 by the University of Chicago.

Suggested Citation

  • Mick, David Glen, 1996. "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 106-119, September.
    • Handle: RePEc:oup:jconrs:v:23:y:1996:i:2:p:106-19
    DOI: 10.1086/209470
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209470
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209470?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:23:y:1996:i:2:p:106-19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.