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Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior

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  • Morwitz, Vicki G
  • Pluzinski, Carol

Abstract

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Suggested Citation

  • Morwitz, Vicki G & Pluzinski, Carol, 1996. "Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(1), pages 53-67, June.
    • Handle: RePEc:oup:jconrs:v:23:y:1996:i:1:p:53-67
    DOI: 10.1086/209466
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    Citations

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    Cited by:

    1. Ronald McDonald & Xuxin Mao, 2015. "Forecasting the 2015 General Election with Internet Big Data: An Application of the TRUST Framework," Working Papers 2016_03, Business School - Economics, University of Glasgow.
    2. repec:cup:judgdm:v:11:y:2016:i:5:p:449-459 is not listed on IDEAS
    3. Beatrice Scheubel & Daniel Schunk & Joachim Winter, 2009. "Don't Raise the Retirement Age! An Experiment on Opposition to Pension Reforms and East-West Differences in Germany," CESifo Working Paper Series 2752, CESifo.
    4. Somdeep Chatterjee & Jai Kamal, 2021. "Voting for the underdog or jumping on the bandwagon? Evidence from India’s exit poll ban," Public Choice, Springer, vol. 188(3), pages 431-453, September.
    5. Bischoff, Ivo & Egbert, Henrik, 2013. "Social information and bandwagon behavior in voting: An economic experiment," Journal of Economic Psychology, Elsevier, vol. 34(C), pages 270-284.
    6. Darren W Dahl & Eileen Fischer & Gita V Johar & Vicki G Morwitz, 2017. "Making Sense from (Apparent) Senselessness: The JCR Lens," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 719-723.
    7. Áron Kiss & Gábor Simonovits, 2014. "Identifying the bandwagon effect in two-round elections," Public Choice, Springer, vol. 160(3), pages 327-344, September.
    8. Aristotelis Boukouras & Will Jennings & Lunzheng Li & Zacharias Maniadis, 2019. "Can Biased Polls Distort Electoral Results? Evidence From The Lab And The Field," Discussion Papers in Economics 19/06, Division of Economics, School of Business, University of Leicester.
    9. J. Edward Russo & Jonathan C. Corbin, 2016. "Not by desire alone: The role of cognitive consistency in the desirability bias," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(5), pages 449-459, September.
    10. Liu, Longzhu & Chen, Rong & He, Feng, 2015. "How to promote purchase of carbon offset products: Labeling vs. calculation?," Journal of Business Research, Elsevier, vol. 68(5), pages 942-948.
    11. Patrick Hummel, 2014. "Pre-election polling and third party candidates," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 42(1), pages 77-98, January.
    12. Christine Balagué & Laurent Florès, 2007. "Buzz on line : what is the impact on movies box office? [Buzz on line : quel impact sur les entrées des films de cinéma ?]," Post-Print hal-02549568, HAL.
    13. Zacharias Maniadis, 2014. "Selective revelation of public information and self-confirming equilibrium," International Journal of Game Theory, Springer;Game Theory Society, vol. 43(4), pages 991-1008, November.
    14. Justin M. Ross & Sarah E. Larson & Chad Wall, 2012. "Are Surveys Of Experts Unbiased? Evidence From College Football Rankings," Contemporary Economic Policy, Western Economic Association International, vol. 30(4), pages 502-522, October.

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