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A Varying-Parameter Averaging Model of On-Line Brand Evaluations

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  • Johar, Gita Venkataramani
  • Jedidi, Kamel
  • Jacoby, Jacob

Abstract

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Suggested Citation

  • Johar, Gita Venkataramani & Jedidi, Kamel & Jacoby, Jacob, 1997. "A Varying-Parameter Averaging Model of On-Line Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 232-247, September.
    • Handle: RePEc:oup:jconrs:v:24:y:1997:i:2:p:232-47
    DOI: 10.1086/209507
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    Cited by:

    1. Heiman, Amir & McWilliams, Bruce & Zilberman, David, 2001. "Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty," Journal of Business Research, Elsevier, vol. 54(1), pages 71-84, October.
    2. Trujillo, Carlos A. & Barrios, Andrés & Camacho, Sonia M. & Rosa, José Antonio, 2010. "Low socioeconomic class and consumer complexity expectations for new product technology," Journal of Business Research, Elsevier, vol. 63(6), pages 538-547, June.
    3. Mathew B. Chylinski & John H. Roberts & Bruce G. S. Hardie, 2012. "Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects," Marketing Science, INFORMS, vol. 31(4), pages 549-566, July.
    4. Tansev Geylani & J. Jeffrey Inman & Frenkel Ter Hofstede, 2008. "Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty," Marketing Science, INFORMS, vol. 27(4), pages 730-744, 07-08.
    5. Wayne DeSarbo & Duncan Fong & John Liechty & Jennifer Coupland, 2005. "Evolutionary preference/utility functions: A dynamic perspective," Psychometrika, Springer;The Psychometric Society, vol. 70(1), pages 179-202, March.
    6. Chatterjee, Subimal & Malshe, Ashwin Vinod & Heath, Timothy B., 2010. "The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus," Journal of Business Research, Elsevier, vol. 63(12), pages 1290-1294, December.

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