Children, Advertising, and Product Experiences: A Multimethod Inquiry
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DOI: 10.1086/314307
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Cited by:
- Mourad, Siham & Valette-Florence, Pierre, 2016. "Improving prediction with POS and PLS consistent estimations: An illustration," Journal of Business Research, Elsevier, vol. 69(10), pages 4675-4684.
- Haryanto, Jony Oktavian & Moutinho, Luiz & Coelho, Arnaldo, 2016. "Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil," Journal of Business Research, Elsevier, vol. 69(10), pages 4020-4032.
- Feenstra, Florence & Muzellec, Laurent & de Faultrier, Brigitte & Boulay, Jacques, 2015. "Edutainment experiences for children in retail stores, from a child’s perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 47-56.
- Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 2017.
"How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience,"
Information Systems and e-Business Management, Springer, vol. 15(3), pages 689-715, August.
- Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 0. "How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience," Information Systems and e-Business Management, Springer, vol. 0, pages 1-27.
- Livingstone, Sonia, 2006. "New research on advertising foods to children: an updated review of the literature," LSE Research Online Documents on Economics 21758, London School of Economics and Political Science, LSE Library.
- Ajay Kumar & Ruchi Sharma, 2017. "Perceived Influential Aspects of TV Advertising," Paradigm, , vol. 21(2), pages 192-210, December.
- Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Li, Mimi & Chen, Yuhao & Wang, Jingqiang & Liu, Tingting, 2020. "Children's attention toward cartoon executed photos," Annals of Tourism Research, Elsevier, vol. 80(C).
- Iris Vermeir & Dieneke Sompel, 2014. "Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8–13-Y," Journal of Consumer Policy, Springer, vol. 37(2), pages 205-233, June.
- Carter, Owen B.J. & Patterson, Lisa J. & Donovan, Robert J. & Ewing, Michael T. & Roberts, Clare M., 2011. "Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation," Social Science & Medicine, Elsevier, vol. 72(6), pages 962-968, March.
- Reifurth, Katherine R.N. & Wear, Henry T. & Heere, Bob, 2020. "Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team," Sport Management Review, Elsevier, vol. 23(3), pages 428-442.
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