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A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

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  1. d’Astous, Alain & Guèvremont, Amélie, 2008. "Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity," Journal of Retailing and Consumer Services, Elsevier, vol. 15(4), pages 306-314.
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  6. Pecot, Fabien & Merchant, Altaf & Valette-Florence, Pierre & De Barnier, Virginie, 2018. "Cognitive outcomes of brand heritage: A signaling perspective," Journal of Business Research, Elsevier, vol. 85(C), pages 304-316.
  7. Karima Kourtit & Peter Nijkamp & Eveline S. Van Leeuwen & Frank Bruinsma, 2011. "Evaluation of cyber-tools in cultural tourism," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 14(3/4), pages 179-205.
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  42. Lei, Jing & de Ruyter, Ko & Wetzels, Martin, 2008. "Consumer Responses to Vertical Service Line Extensions," Journal of Retailing, Elsevier, vol. 84(3), pages 268-280.
  43. Julie Boyer Dumont & Imene Becheur, 2009. "The “Satisfied or Refunded” Guarantee impact on the Consumer [L'impact de la garantie « Satisfait ou Remboursé » sur le consommateur]," Post-Print hal-04765232, HAL.
  44. Fabrice Larceneux & Florence Benoît-Moreau & Valérie Renaudin, 2012. "Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects," Post-Print hal-00656485, HAL.
  45. Chang, Eunmi & Chin, Hyun, 2018. "Signaling or experiencing: Commitment HRM effects on recruitment and employees' online ratings," Journal of Business Research, Elsevier, vol. 84(C), pages 175-185.
  46. Sujay Dutta & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 417-437, May.
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