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Using invoice price information to frame advertised offers

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  • Bearden, William O.
  • Carlson, Jay P.
  • Hardesty, David M.

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  • Bearden, William O. & Carlson, Jay P. & Hardesty, David M., 2003. "Using invoice price information to frame advertised offers," Journal of Business Research, Elsevier, vol. 56(5), pages 355-366, May.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:5:p:355-366
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    Cited by:

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    2. Homburg, Christian & Totzek, Dirk & Krämer, Melanie, 2014. "How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1114-1122.
    3. Marc A. Ragin & Benjamin L. Collier & Johannes G. Jaspersen, 2021. "The effect of information disclosure on demand for high‐load insurance," Journal of Risk & Insurance, The American Risk and Insurance Association, vol. 88(1), pages 161-193, March.
    4. Imen Ben Amor, 2016. "Effects of Complex Price Communication on Fairness: Case of a Sequential Communication," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 38-45, April.
    5. Zhang, Zelin & Haruvy, Ernan & Popkowski Leszczyc, Peter T.L., 2022. "On The Reference Point Effect of Reserve and Buy It Now Prices," Journal of Retailing, Elsevier, vol. 98(2), pages 356-372.
    6. Johnson, Jennifer Wiggins & Cui, Annie Peng, 2013. "To influence or not to influence: External reference price strategies in pay-what-you-want pricing," Journal of Business Research, Elsevier, vol. 66(2), pages 275-281.
    7. Kwon, Kyoung-Nan & Schumann, David W. & Fairhurst, Ann, 2010. "Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping," Journal of Business Research, Elsevier, vol. 63(1), pages 84-90, January.
    8. Ferguson, Jodie L., 2014. "Implementing price increases in turbulent economies: Pricing approaches for reducing perceptions of price unfairness," Journal of Business Research, Elsevier, vol. 67(1), pages 2732-2737.
    9. Michael Löffler, 2015. "Measuring willingness to pay: do direct methods work for premium durables?," Marketing Letters, Springer, vol. 26(4), pages 535-548, December.
    10. Naeun L. Kim & Gwia Kim & Lori Rothenberg, 2020. "Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    11. Fassnacht, Martin & Unterhuber, Sebastian, 2016. "Consumer response to online/offline price differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 137-148.
    12. Steiner, Michael & Wiegand, Nico & Eggert, Andreas & Backhaus, Klaus, 2016. "Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 276-296.
    13. Xi Li & Xinlong Li, 2023. "The Bright Side of Inequity Aversion," Management Science, INFORMS, vol. 69(7), pages 4210-4227, July.
    14. Tengku Teviana & Paham Ginting & Arlina Nurbaity Lubis & Parapat Gultom, 2017. "Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 435-445.

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