Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context
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DOI: 10.1016/j.jbusres.2019.11.060
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- Bargoni, Augusto & Kliestik, Tomas & Jabeen, Fauzia & Santoro, Gabriele, 2023. "Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel," Journal of Business Research, Elsevier, vol. 156(C).
- Jacob Dexe & Ulrik Franke & Alexander Rad, 2021. "Transparency and insurance professionals: a study of Swedish insurance practice attitudes and future development," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 46(4), pages 547-572, October.
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- Sandra Horvat & Tanja Komarac & Durdana Ozretic Dosen, 2021. "Perceived Private Label Authenticity: A Two-Study Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 47-66.
- Minton, Elizabeth A. & Cornwell, T. Bettina & Yuan, Hong, 2021. "I know what you are thinking: How theory of mind is employed in product evaluations," Journal of Business Research, Elsevier, vol. 128(C), pages 405-422.
- Naeun L. Kim & Gwia Kim & Lori Rothenberg, 2020. "Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
- M. Sadiq Sohail, 2023. "Understanding consumer engagement in online brand communities: An application of self-expansion theory," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 69-81, March.
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Keywords
Brand integrity; Transparency; Advertising; Signaling theory; Signals; Empowerment;All these keywords.
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