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Developing and validating a multidimensional consumer-based brand equity scale

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  • Yoo, Boonghee
  • Donthu, Naveen

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  • Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    • Handle: RePEc:eee:jbrese:v:52:y:2001:i:1:p:1-14
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