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The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions
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- Rakesh Niraj & V. Padmanabhan & P. B. Seetharaman, 2008. "Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions," Marketing Science, INFORMS, vol. 27(2), pages 225-235, 03-04.
- Adam N. Smith & Stephan Seiler & Ishant Aggarwal, 2023. "Optimal Price Targeting," Marketing Science, INFORMS, vol. 42(3), pages 476-499, May.
- van Dijk, Bram & Paap, Richard, 2008.
"Explaining individual response using aggregated data,"
Journal of Econometrics, Elsevier, vol. 146(1), pages 1-9, September.
- Paap, R. & van Dijk, A., 2006. "Explaining individual response using aggregated data," Econometric Institute Research Papers EI 2006-05, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Anindya Ghose & Sang Pil Han, 2014. "Estimating Demand for Mobile Applications in the New Economy," Management Science, INFORMS, vol. 60(6), pages 1470-1488, June.
- Trivedi, Minakshi & Sridhar, Karthik & Kumar, Ashish, 2016. "Impact of Healthy Alternatives on Consumer Choice: A Balancing Act," Journal of Retailing, Elsevier, vol. 92(1), pages 65-82.
- Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
- Nitin Mehta, 2007. "Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis," Marketing Science, INFORMS, vol. 26(2), pages 196-217, 03-04.
- Awi Federgruen & Ming Hu, 2016. "Technical Note—Sequential Multiproduct Price Competition in Supply Chain Networks," Operations Research, INFORMS, vol. 64(1), pages 135-149, February.
- Jaehwan Kim & Greg M. Allenby & Peter E. Rossi, 2002. "Modeling Consumer Demand for Variety," Marketing Science, INFORMS, vol. 21(3), pages 229-250, December.
- Park, Sangwon & Nicolau, Juan L., 2015. "Differentiated effect of advertising: Joint vs. separate consumption," Tourism Management, Elsevier, vol. 47(C), pages 107-114.
- Gal Oestreicher-Singer & Arun Sundararajan, 2012. "The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets," Management Science, INFORMS, vol. 58(11), pages 1963-1981, November.
- Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018.
"Retail Market Power in a Shopping Basket Model of Supermarket Competition,"
Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
- Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
- Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
- Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
- S. Sriram & Pradeep K. Chintagunta & Manoj K. Agarwal, 2010. "Investigating Consumer Purchase Behavior in Related Technology Product Categories," Marketing Science, INFORMS, vol. 29(2), pages 291-314, 03-04.
- Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018.
"Complementarity and bargaining power,"
European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(3), pages 297-331.
- Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
- Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
- Bhat, Chandra R., 2005. "A multiple discrete-continuous extreme value model: formulation and application to discretionary time-use decisions," Transportation Research Part B: Methodological, Elsevier, vol. 39(8), pages 679-707, September.
- repec:tiu:tiutis:52e91e47-4a2d-4e7b-bb23-3926b842ae30 is not listed on IDEAS
- Reinartz, Werner & Thomas, Jacquelyn S. & Bascoul, Ganaël, 2008. "Investigating cross-buying and customer loyalty," Journal of Interactive Marketing, Elsevier, vol. 22(1), pages 5-20.
- Castro, Marisol & Bhat, Chandra R. & Pendyala, Ram M. & Jara-Díaz, Sergio R., 2012. "Accommodating multiple constraints in the multiple discrete–continuous extreme value (MDCEV) choice model," Transportation Research Part B: Methodological, Elsevier, vol. 46(6), pages 729-743.
- Bhat, Chandra R. & Srinivasan, Sivaramakrishnan & Sen, Sudeshna, 2006. "A joint model for the perfect and imperfect substitute goods case: Application to activity time-use decisions," Transportation Research Part B: Methodological, Elsevier, vol. 40(10), pages 827-850, December.
- Eggenschwiler, Matthias, 2024. "A systematic literature review on the cluttered cross-selling and cross-buying subfield: A call to action," OSF Preprints 35kaj, Center for Open Science.
- Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
- Ahn, Dae-Yong, 2012. "A multivariate discrete choice method based on inequality restrictions," Economics Letters, Elsevier, vol. 115(3), pages 516-518.
- van Nierop, J.E.M. & Leeflang, P.S.H. & Teerling, M.L. & Huizingh, K.R.E., 2011. "The impact of the introduction and use of an informational website on offline customer buying behavior," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 155-165.
- Theja Tulabandhula & Deeksha Sinha & Saketh Reddy Karra & Prasoon Patidar, 2020. "Multi-Purchase Behavior: Modeling, Estimation and Optimization," Papers 2006.08055, arXiv.org, revised Aug 2023.
- repec:hum:wpaper:sfb649dp2005-028 is not listed on IDEAS
- Thomas Reutterer & Kurt Hornik & Nicolas March & Kathrin Gruber, 2017. "A data mining framework for targeted category promotions," Journal of Business Economics, Springer, vol. 87(3), pages 337-358, April.
- Prasad, Ashutosh & Strijnev, Andrei & Zhang, Qin, 2008. "What can grocery basket data tell us about health consciousness?," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 301-309.
- George, Morris & Kumar, V. & Grewal, Dhruv, 2013. "Maximizing Profits for a Multi-Category Catalog Retailer," Journal of Retailing, Elsevier, vol. 89(4), pages 374-396.
- Maxim Sinitsyn, 2012. "Coordination of Price Promotions in Complementary Categories," Management Science, INFORMS, vol. 58(11), pages 2076-2094, November.
- Hong, Jihoon & Shin, Jungwoo & Lee, Daeho, 2016. "Strategic management of next-generation connected life: Focusing on smart key and car–home connectivity," Technological Forecasting and Social Change, Elsevier, vol. 103(C), pages 11-20.
- Minha Hwang & Sungho Park, 2016. "The Impact of Walmart Supercenter Conversion on Consumer Shopping Behavior," Management Science, INFORMS, vol. 62(3), pages 817-828, March.
- Jimmy Q. Li & Paat Rusmevichientong & Duncan Simester & John N. Tsitsiklis & Spyros I. Zoumpoulis, 2015. "The Value of Field Experiments," Management Science, INFORMS, vol. 61(7), pages 1722-1740, July.
- Daniel Zeng & Yong Liu & Ping Yan & Yanwu Yang, 2021. "Location-Aware Real-Time Recommender Systems for Brick-and-Mortar Retailers," INFORMS Journal on Computing, INFORMS, vol. 33(4), pages 1608-1623, October.
- Ryan Dew & Yuhao Fan, 2021. "Correlated Dynamics in Marketing Sensitivities," Papers 2104.11702, arXiv.org, revised May 2024.
- Harald Hruschka, 2017. "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, vol. 11(2), pages 443-469, March.
- Omar, Haytham & Klibi, Walid & Babai, M. Zied & Ducq, Yves, 2023. "Basket data-driven approach for omnichannel demand forecasting," International Journal of Production Economics, Elsevier, vol. 257(C).
- Gelper, Sarah & Wilms, Ines & Croux, Christophe, 2016. "Identifying Demand Effects in a Large Network of Product Categories," Journal of Retailing, Elsevier, vol. 92(1), pages 25-39.
- Anett Weber & Winfried J. Steiner & Stefan Lang, 2017. "A comparison of semiparametric and heterogeneous store sales models for optimal category pricing," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 39(2), pages 403-445, March.
- Ma, Yu & Seetharaman, P.B. & Narasimhan, Chakravarthi, 2012. "Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories," Journal of Retailing, Elsevier, vol. 88(1), pages 47-62.
- J.W.B. Bos & E. Stam, 2011.
"Gazelles, Industry Growth and Structural Change,"
Working Papers
11-02, Utrecht School of Economics.
- J.W.B. Bos & E. Stam, 2011. "Gazelles, Industry Growth and Structural Change," Working Papers 02-02, Utrecht School of Economics.
- Bos Jaap W.B. & Stam Erik, 2011. "Gazelles, Industry Growth and Structural Change," Research Memorandum 018, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Youngsoo Kim & Rahul Telang & William B. Vogt & Ramayya Krishnan, 2010. "An Empirical Analysis of Mobile Voice Service and SMS: A Structural Model," Management Science, INFORMS, vol. 56(2), pages 234-252, February.
- Ge, Houtian & Gomez, Miguel I. & Richards, Timothy J., 2018. "Retailer Marketing Strategy and Consumer Purchase Decision for Local Food – An Agent-Based Model," 2018 Annual Meeting, August 5-7, Washington, D.C. 273819, Agricultural and Applied Economics Association.
- Jean-Pierre H. Dubé, 2018. "Microeconometric Models of Consumer Demand," NBER Working Papers 25215, National Bureau of Economic Research, Inc.
- Bonnet, Céline & Richards, Timothy J., 2016. "Models of Consumer Demand for Differentiated Products," TSE Working Papers 16-741, Toulouse School of Economics (TSE).
- David A. Schweidel & Young-Hoon Park & Zainab Jamal, 2014. "A Multiactivity Latent Attrition Model for Customer Base Analysis," Marketing Science, INFORMS, vol. 33(2), pages 273-286, March.
- Xiaoling Zhang & Shibo Li & Raymond R. Burke, 2018. "Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1089-1107, November.
- Puligadda, Sanjay & Ross, William T. & Chen, Jinjie & Howlett, Elizabeth, 2012. "When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 570-577.
- repec:hum:wpaper:sfb649dp2006-006 is not listed on IDEAS
- Tripathi Sanjeev & Sinha, Piyush Kumar & Sinha, Piyush Kumar, 2006. "Family and Store Choice - A Conceptual Framework," IIMA Working Papers WP2006-11-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
- Vidya Mani & Douglas J. Thomas & Saurabh Bansal, 2022. "Estimating Substitution and Basket Effects in Retail Stores: Implications for Assortment Planning," Management Science, INFORMS, vol. 68(7), pages 5002-5024, July.
- Dogbe, Wisdom & Revoredo-Giha, Cesar, 2022.
"Industry levy versus banning promotion on soft drinks in Scotland: A distributional analysis,"
Food Policy, Elsevier, vol. 106(C).
- Dogbe, W. & Revoredo-Giha, C., 2021. "Industry Levy Versus Banning Promotion on Soft Drinks in the Scotland: A Distributional Analysis," 2021 Conference, August 17-31, 2021, Virtual 314972, International Association of Agricultural Economists.
- Ma, Yu & Seetharaman, P.B. (Seethu) & Singh, Vishal, 2021. "A multi-category demand model incorporating inter-product proximity," Journal of Business Research, Elsevier, vol. 124(C), pages 152-162.
- Koo, Yoonmo & Lim, Sesil & Kim, Kayoung & Cho, Youngsang, 2014. "Analysis of user characteristics regarding social network services in South Korea using the multivariate probit model," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 232-240.
- Kim, Chul & Jun, Duk Bin & Park, Sungho, 2018. "Capturing flexible correlations in multiple-discrete choice outcomes using copulas," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 34-59.
- Carlo Russo & Rachael Goodhue, 2018. "Farmgate prices, retail prices, and supermarkets' pricing decisions: An integrated approach," Agribusiness, John Wiley & Sons, Ltd., vol. 34(1), pages 24-43, December.
- Leeflang, Peter S.H. & Parreño Selva, Josefa & Van Dijk, Albert & Wittink, Dick R., 2008. "Decomposing the sales promotion bump accounting for cross-category effects," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 201-214.
- Sebastian Gabel & Artem Timoshenko, 2022. "Product Choice with Large Assortments: A Scalable Deep-Learning Model," Management Science, INFORMS, vol. 68(3), pages 1808-1827, March.
- Baranchuk, Nina & Kieschnick, Robert & Moussawi, Rabih, 2014. "Motivating innovation in newly public firms," Journal of Financial Economics, Elsevier, vol. 111(3), pages 578-588.
- Sobhani, Anae & Eluru, Naveen & Faghih-Imani, Ahmadreza, 2013. "A latent segmentation based multiple discrete continuous extreme value model," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 154-169.
- Boztuğ, Yasemin & Hildebrandt, Lutz, 2005. "A market basket analysis conducted with a multivariate logit model," SFB 649 Discussion Papers 2005-028, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
- Kumar, Ashish & Trivedi, Minakshi & Bezawada, Ram & Sridhar, Karthik, 2012. "A comparative analysis of differential consumer response across supermarket and specialty store in the candy category," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 561-569.
- Zhiguo Yang, 2020. "Modeling Cross Category Purchase Decision Making with Consumers’ Mental Budgeting Control Habit," Information Management and Business Review, AMH International, vol. 11(4), pages 33-42.
- Jin, Ying & Su, Meng, 2009. "Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 245-255.
- Boztuğ, Yasemin & Reutterer, Thomas, 2006. "A combined approach for segment-specific analysis of market basket data," SFB 649 Discussion Papers 2006-006, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
- Martín-Herrán, Guiomar & Sigué, Simon-Pierre & Zaccour, Georges, 2010. "The Dilemma of Pull and Push-Price Promotions," Journal of Retailing, Elsevier, vol. 86(1), pages 51-68.
- Francisco Rosas & Santiago Acerenza & Peter F. Orazem, 2020.
"Optimal pricing strategies for a cluster of goods: own- and cross-price effects with correlated tastes,"
Applied Economics, Taylor & Francis Journals, vol. 52(7), pages 742-755, February.
- Rosas, Francisco & Acerenza, Santiago & Orazem, Peter, 2016. "Optimal pricing strategies for a cluster of goods: Own- and cross-price effects with correlated tastes," ISU General Staff Papers 201611300800001008, Iowa State University, Department of Economics.
- Francisco Rosas & Santiago Acerenza & Peter Orazem, 2019. "Optimal pricing strategies for a cluster of goods: own- and cross-price effects with correlated tastes," Documentos de Investigación 119, Universidad ORT Uruguay. Facultad de Administración y Ciencias Sociales.
- Rosas, Francisco & Acerenza, Santiago & Orazem, Peter F., 2020. "Optimal pricing strategies for a cluster of goods: own- and cross-price effects with correlated tastes," ISU General Staff Papers 202001010800001008, Iowa State University, Department of Economics.
- Pancras, Joseph & Gauri, Dinesh K. & Talukdar, Debabrata, 2013. "Loss leaders and cross-category retailer pass-through: A Bayesian multilevel analysis," Journal of Retailing, Elsevier, vol. 89(2), pages 140-157.
- Jean-Pierre Dubé, 2004. "Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks," Marketing Science, INFORMS, vol. 23(1), pages 66-81, September.
- Bruno Jacobs & Dennis Fok & Bas Donkers, 2021.
"Understanding Large-Scale Dynamic Purchase Behavior,"
Marketing Science, INFORMS, vol. 40(5), pages 844-870, September.
- Jacobs, B.J.D. & Fok, D. & Donkers, A.C.D., 2020. "Understanding Large-Scale Dynamic Purchase Behavior," ERIM Report Series Research in Management ERS-2020-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele, 2014. "Structural models of complementary choices," Marketing Letters, Springer, vol. 25(3), pages 245-256, September.
- Glady, Nicolas & Lemmens, Aurélie & Croux, Christophe, 2015. "Unveiling the relationship between the transaction timing, spending and dropout behavior of customers," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 78-93.
- Park, Chang Hee & Park, Young-Hoon & Schweidel, David A., 2014. "A multi-category customer base analysis," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 266-279.
- Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan, 2010. "Is Oprah Contagious? Identifying Demand Spillovers in Product Networks," Working Papers 10-18, NET Institute.
- Boztug, Yasemin & Reutterer, Thomas, 2008. "A combined approach for segment-specific market basket analysis," European Journal of Operational Research, Elsevier, vol. 187(1), pages 294-312, May.
- Schröder, Nadine & Falke, Andreas & Hruschka, Harald & Reutterer, Thomas, 2019. "Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 181-197.
- Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
- Carlo Russo, 2013. "Modelli comportamentali dei consumatori e strategie di pricing della Grande Distribuzione Organizzata. Implicazioni per le filiere agroalimentari," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(1), pages 145-155.
- Katrin Dippold & Harald Hruschka, 2013. "Variable selection for market basket analysis," Computational Statistics, Springer, vol. 28(2), pages 519-539, April.
- Richards, Timothy J. & Hamilton, Stephen F. & Allender, William, 2016.
"Search and price dispersion in online grocery markets,"
International Journal of Industrial Organization, Elsevier, vol. 47(C), pages 255-281.
- Timothy Richards & Stephen Hamilton & William Allender, 2015. "Search and Price Dispersion in Online Grocery markets," Working Papers 1504, California Polytechnic State University, Department of Economics.
- Shin, Jungwoo & Park, Yuri & Lee, Daeho, 2016. "Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 329-337.
- Sanghak Lee & Jaehwan Kim & Greg M. Allenby, 2013. "A Direct Utility Model for Asymmetric Complements," Marketing Science, INFORMS, vol. 32(3), pages 454-470, May.
- Vithala R. Rao & Gary J. Russell & Hemant Bhargava & Alan Cooke & Tim Derdenger & Hwang Kim & Nanda Kumar & Irwin Levin & Yu Ma & Nitin Mehta & John Pracejus & R. Venkatesh, 2018. "Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 107-120, March.
- Anuj Kumar & Yinliang (Ricky) Tan, 2015. "The Demand Effects of Joint Product Advertising in Online Videos," Management Science, INFORMS, vol. 61(8), pages 1921-1937, August.
- Xiaojing Dong & Pradeep Chintagunta & Puneet Manchanda, 2011. "A new multivariate count data model to study multi-category physician prescription behavior," Quantitative Marketing and Economics (QME), Springer, vol. 9(3), pages 301-337, September.
- Eric Kateta Tshiakambila & Joseph Chisasa, 2017. "Food Inflation and Passenger Vehicle Purchases in South Africa: Cointegration, Short Run Dynamics and Causality," Journal of Economics and Behavioral Studies, AMH International, vol. 9(5), pages 122-134.
- Timothy J. Richards, 2017. "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 135-150, April.
- van Nierop, J.E.M. & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F. & Wedel, M., 2005. "Retrieving unobserved consideration sets from household panel data," Econometric Institute Research Papers EI 2005-49, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Pradeep K. Chintagunta, 2021. "Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 411-415, December.
- MartI´n-Herrán, Guiomar & Sigué, Simon P., 2011. "Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?," European Journal of Operational Research, Elsevier, vol. 211(2), pages 415-425, June.
- Bhat, Chandra R., 2008. "The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions," Transportation Research Part B: Methodological, Elsevier, vol. 42(3), pages 274-303, March.
- Guofang Huang & Ahmed Khwaja & K. Sudhir, 2015. "Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management," Marketing Science, INFORMS, vol. 34(5), pages 702-721, September.
- A. Ye(scedilla)im Orhun, 2009. "Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences," Marketing Science, INFORMS, vol. 28(5), pages 868-886, 09-10.
- Gauri, Dinesh K. & Ratchford, Brian & Pancras, Joseph & Talukdar, Debabrata, 2017. "An Empirical Analysis of the Impact of Promotional Discounts on Store Performance," Journal of Retailing, Elsevier, vol. 93(3), pages 283-303.