A market basket analysis conducted with a multivariate logit model
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- Boztuğ, Yasemin & Reutterer, Thomas, 2006. "A combined approach for segment-specific analysis of market basket data," SFB 649 Discussion Papers 2006-006, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-DCM-2006-06-17 (Discrete Choice Models)
- NEP-MKT-2006-06-17 (Marketing)
- NEP-UPT-2006-06-17 (Utility Models and Prospect Theory)
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