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Strategic management of next-generation connected life: Focusing on smart key and car–home connectivity

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  • Hong, Jihoon
  • Shin, Jungwoo
  • Lee, Daeho

Abstract

With the development of wireless technology, connectivity is becoming a more common feature of daily life. Connected cars and smart homes are typical examples, and the two markets are beginning to merge, as indicated by Apple's launch of “CarPlay” and “Home Kit” and iControl's partnership with Zubie. However, little research has been done on this subject because the integration of connected cars and smart homes has just begun. This study examines consumer preference for smart key functions (vehicle functions requested from outside the car) and car–home connectivity functions (communications between car and home), among others. Both revealed and stated preference datasets from a survey of U.S. drivers are used. The multivariate probit model and Bayesian estimation method are used to analyze consumer preferences. The results showed different preferences depending on socio-demographics and vehicle types. This paper provides marketing strategies for smart key functions and car–home connectivity functions by revealing socio-demographic characteristics and consumer preferences.

Suggested Citation

  • Hong, Jihoon & Shin, Jungwoo & Lee, Daeho, 2016. "Strategic management of next-generation connected life: Focusing on smart key and car–home connectivity," Technological Forecasting and Social Change, Elsevier, vol. 103(C), pages 11-20.
    • Handle: RePEc:eee:tefoso:v:103:y:2016:i:c:p:11-20
    DOI: 10.1016/j.techfore.2015.10.006
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    References listed on IDEAS

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    Cited by:

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    11. Jungwoo Shin & Suna Kang & Donghyun Lee & Bum Il Hong, 2018. "Analysing the failure factors of eco‐friendly home appliances based on a user‐centered approach," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1399-1408, December.

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