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Retailer Marketing Strategy and Consumer Purchase Decision for Local Food – An Agent-Based Model

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  • Ge, Houtian
  • Gomez, Miguel I.
  • Richards, Timothy J.

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  • Ge, Houtian & Gomez, Miguel I. & Richards, Timothy J., 2018. "Retailer Marketing Strategy and Consumer Purchase Decision for Local Food – An Agent-Based Model," 2018 Annual Meeting, August 5-7, Washington, D.C. 273819, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea18:273819
    DOI: 10.22004/ag.econ.273819
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    References listed on IDEAS

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    1. Bliss, Christopher, 1988. "A Theory of Retail Pricing," Journal of Industrial Economics, Wiley Blackwell, vol. 36(4), pages 375-391, June.
    2. James D. Hess & Eitan Gerstner, 1987. "Loss Leader Pricing and Rain Check Policy," Marketing Science, INFORMS, vol. 6(4), pages 358-374.
    3. Talukdar, Debabrata & Gauri, Dinesh K. & Grewal, Dhruv, 2010. "An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market," Journal of Retailing, Elsevier, vol. 86(4), pages 336-354.
    4. Dentoni, Domenico & Tonsor, Glynn T. & Calantone, Roger J. & Peterson, H. Christopher, 2009. "The Direct and Indirect Effects of ‘Locally Grown’ on Consumers’ Attitudes towards Agri-Food Products," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(3), pages 1-13, December.
    5. Sharad Borle & Peter Boatwright & Joseph B. Kadane & Joseph C. Nunes & Shmueli Galit, 2005. "The Effect of Product Assortment Changes on Customer Retention," Marketing Science, INFORMS, vol. 24(4), pages 616-622, July.
    6. Lal, Rajiv & Matutes, Carmen, 1994. "Retail Pricing and Advertising Strategies," The Journal of Business, University of Chicago Press, vol. 67(3), pages 345-370, July.
    7. Edward J. Fox & Steven Postrel & John H. Semple, 2009. "Optimal Category Pricing with Endogenous Store Traffic," Marketing Science, INFORMS, vol. 28(4), pages 709-720, 07-08.
    8. Hubbard, Raymond, 1978. "A Review of Selected Factors Conditioning Consumer Travel Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(1), pages 1-21, June.
    9. Dellaert, B.G.C. & Arentze, T. & Bierlaire, M. & Borgers, A. & Timmermans, H.J.P., 1997. "Investigating consumers' tendency to combine multiple shopping purposes and destinations," Discussion Paper 1997-94, Tilburg University, Center for Economic Research.
    10. Puneet Manchanda & Asim Ansari & Sunil Gupta, 1999. "The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions," Marketing Science, INFORMS, vol. 18(2), pages 95-114.
    11. McCulloch, Robert & Rossi, Peter E., 1994. "An exact likelihood analysis of the multinomial probit model," Journal of Econometrics, Elsevier, vol. 64(1-2), pages 207-240.
    12. Theo Arentze & Aloys Borgers & Harry Timmermans, 1993. "A Model Of Multi‐Purpose Shopping Trip Behavior," Papers in Regional Science, Wiley Blackwell, vol. 72(3), pages 239-256, July.
    13. Kwak, Kyuseop & Duvvuri, Sri Devi & Russell, Gary J., 2015. "An Analysis of Assortment Choice in Grocery Retailing," Journal of Retailing, Elsevier, vol. 91(1), pages 19-33.
    14. Timothy J. Richards & Stephen F. Hamilton & Miguel Gomez & Elliot Rabinovich, 2017. "Retail Intermediation and Local Foods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(3), pages 637-659.
    15. Mulhern, Francis J. & Leone, Robert P., 1990. "Retail promotional advertising : Do the number of deal items and size of deal discounts affect store performance?," Journal of Business Research, Elsevier, vol. 21(3), pages 179-194, November.
    16. Inseong Song & Pradeep K. Chintagunta, 2006. "Measuring Cross-Category Price Effects with Aggregate Store Data," Management Science, INFORMS, vol. 52(10), pages 1594-1609, October.
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    Keywords

    Food and Agricultural Marketing; Food and Agricultural Policy Analysis; Behavioral & Institutional Economics;
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