Variable selection for market basket analysis
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DOI: 10.1007/s00180-012-0315-3
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Cited by:
- Dippold Katrin & Hruschka Harald, 2013. "A Model of Heterogeneous Multicategory Choice for Market Basket Analysis," Review of Marketing Science, De Gruyter, vol. 11(1), pages 1-31, September.
- Ural Gökay Çiçekli & İnanç Kabasakal, 2021. "Market Basket Analysis of Basket Data with Demographics: A Case Study in E-Retailing," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 9(1), pages 1-12, June.
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Keywords
Market basket analysis; Cross category effects; Variable selection; Multivariate logit model; Pseudo likelihood estimation;All these keywords.
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