Retain, reactivate or acquire: Can nonprofits reliably use community profiles as an alternative to past donation data?
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2024.114997
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Minyoung Kim & Sunghoon Kim & Jongkuk Lee, 2018. "Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market," Marketing Letters, Springer, vol. 29(2), pages 189-205, June.
- Jean Tirole & Roland Bénabou, 2006.
"Incentives and Prosocial Behavior,"
American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
- Bénabou, Roland & Tirole, Jean, 2003. "Incentives and Prosocial Behavior," IDEI Working Papers 389, Institut d'Économie Industrielle (IDEI), Toulouse, revised Jan 2006.
- Roland Bénabou & Jean Tirole, 2006. "Incentives and Prosocial Behavior," Post-Print hal-00173700, HAL.
- Roland Bénabou & Jean Tirole, 2005. "Incentives and Prosocial Behavior," NBER Working Papers 11535, National Bureau of Economic Research, Inc.
- Roland Benabou & Jean Tirole, 2004. "Incentives and Prosocial Behavior," Working Papers 137, Princeton University, School of Public and International Affairs, Discussion Papers in Economics.
- Tirole, Jean & Bénabou, Roland, 2004. "Incentives and Prosocial Behaviour," CEPR Discussion Papers 4633, C.E.P.R. Discussion Papers.
- Benabou, Roland & Tirole, Jean, 2005. "Incentives and Prosocial Behavior," IZA Discussion Papers 1695, Institute of Labor Economics (IZA).
- de Vries, Robert & Gosling, Samuel & Potter, Jeff, 2011. "Income inequality and personality: Are less equal U.S. states less agreeable?," Social Science & Medicine, Elsevier, vol. 72(12), pages 1978-1985, June.
- Michael Braun & David A. Schweidel, 2011. "Modeling Customer Lifetimes with Multiple Causes of Churn," Marketing Science, INFORMS, vol. 30(5), pages 881-902, September.
- Marco Caliendo & Sabine Kopeinig, 2008.
"Some Practical Guidance For The Implementation Of Propensity Score Matching,"
Journal of Economic Surveys, Wiley Blackwell, vol. 22(1), pages 31-72, February.
- Caliendo, Marco & Kopeinig, Sabine, 2005. "Some Practical Guidance for the Implementation of Propensity Score Matching," IZA Discussion Papers 1588, Institute of Labor Economics (IZA).
- Marco Caliendo & Sabine Kopeinig, 2005. "Some Practical Guidance for the Implementation of Propensity Score Matching," Discussion Papers of DIW Berlin 485, DIW Berlin, German Institute for Economic Research.
- Minguez, Ana & Javier Sese, F., 2022. "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits," Journal of Business Research, Elsevier, vol. 148(C), pages 356-367.
- Robert Mcclelland & Arthur C. Brooks, 2004. "What is the Real Relationship between Income and Charitable Giving?," Public Finance Review, , vol. 32(5), pages 483-497, September.
- Imbens, Guido W. & Lemieux, Thomas, 2008.
"Regression discontinuity designs: A guide to practice,"
Journal of Econometrics, Elsevier, vol. 142(2), pages 615-635, February.
- Guido Imbens & Thomas Lemieux, 2007. "Regression Discontinuity Designs: A Guide to Practice," NBER Working Papers 13039, National Bureau of Economic Research, Inc.
- Guido Imbens & Thomas Lemieux, 2007. "Regression Discontinuity Designs: A Guide to Practice," NBER Technical Working Papers 0337, National Bureau of Economic Research, Inc.
- Peter S. Fader & Bruce G. S. Hardie & Jen Shang, 2010. "Customer-Base Analysis in a Discrete-Time Noncontractual Setting," Marketing Science, INFORMS, vol. 29(6), pages 1086-1108, 11-12.
- Verhaert, Griet Alice & Van den Poel, Dirk, 2011.
"Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle,"
Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 51-63.
- G. A. Verhaert & D. Van Den Poel, 2010. "Improving campaign success rate by tailoring donation requests along the donor lifecycle," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/666, Ghent University, Faculty of Economics and Business Administration.
- David A. Schweidel & George Knox, 2013. "Incorporating Direct Marketing Activity into Latent Attrition Models," Marketing Science, INFORMS, vol. 32(3), pages 471-487, May.
- Füsun F. Gönül & Frenkel Ter Hofstede, 2006. "How to Compute Optimal Catalog Mailing Decisions," Marketing Science, INFORMS, vol. 25(1), pages 65-74, 01-02.
- Hahn, Jinyong & Todd, Petra & Van der Klaauw, Wilbert, 2001. "Identification and Estimation of Treatment Effects with a Regression-Discontinuity Design," Econometrica, Econometric Society, vol. 69(1), pages 201-209, January.
- Bennett, Roger & Sargeant, Adrian, 2005. "The nonprofit marketing landscape: guest editors' introduction to a special section," Journal of Business Research, Elsevier, vol. 58(6), pages 797-805, June.
- Thomas, Suman Ann & Feng, Shanfei & Krishnan, Trichy V., 2015. "To retain? To upgrade? The effects of direct mail on regular donation behavior," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 48-63.
- Andrew Ainslie & Peter E. Rossi, 1998. "Similarities in Choice Behavior Across Product Categories," Marketing Science, INFORMS, vol. 17(2), pages 91-106.
- Mayer, Duncan J. & Fischer, Robert L., 2023. "Exploring data use in nonprofit organizations," Evaluation and Program Planning, Elsevier, vol. 97(C).
- David S. Lee & Thomas Lemieux, 2010.
"Regression Discontinuity Designs in Economics,"
Journal of Economic Literature, American Economic Association, vol. 48(2), pages 281-355, June.
- David S. Lee & Thomas Lemieux, 2009. "Regression Discontinuity Designs in Economics," Working Papers 1118, Princeton University, Department of Economics, Industrial Relations Section..
- David S. Lee & Thomas Lemieux, 2009. "Regression Discontinuity Designs in Economics," NBER Working Papers 14723, National Bureau of Economic Research, Inc.
- Kiefer, Nicholas M, 1988. "Economic Duration Data and Hazard Functions," Journal of Economic Literature, American Economic Association, vol. 26(2), pages 646-679, June.
- Echambadi, Raj & Jindal, Rupinder P. & Blair, Edward A., 2013. "Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets," Journal of Retailing, Elsevier, vol. 89(4), pages 409-422.
- Rajeev H. Dehejia & Sadek Wahba, 2002.
"Propensity Score-Matching Methods For Nonexperimental Causal Studies,"
The Review of Economics and Statistics, MIT Press, vol. 84(1), pages 151-161, February.
- Rajeev H. Dehejia & Sadek Wahba, 1998. "Propensity Score Matching Methods for Non-experimental Causal Studies," NBER Working Papers 6829, National Bureau of Economic Research, Inc.
- René Bekkers & Ingrid Veldhuizen, 2008. "Geographical Differences In Blood Donation And Philanthropy In The Netherlands – What Role For Social Capital?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 99(4), pages 483-496, September.
- Puneet Manchanda & Asim Ansari & Sunil Gupta, 1999. "The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions," Marketing Science, INFORMS, vol. 18(2), pages 95-114.
- Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan, 1994. "A benefit segmentation of the major donor market," Journal of Business Research, Elsevier, vol. 29(2), pages 121-130, February.
- Thomas J. Steenburgh & Andrew Ainslie & Peder Hans Engebretson, 2003. "Massively Categorical Variables: Revealing the Information in Zip Codes," Marketing Science, INFORMS, vol. 22(1), pages 40-57, August.
- Peter E. Rossi & Robert E. McCulloch & Greg M. Allenby, 1996. "The Value of Purchase History Data in Target Marketing," Marketing Science, INFORMS, vol. 15(4), pages 321-340.
- Emerson Wagner Mainardes & Rozélia Laurett & Nívea Coelho Pereira Degasperi & Sarah Venturim Lasso, 2016. "What motivates an individual to make donations of money and / or goods?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(1), pages 81-99, April.
- Champniss, Guy & Wilson, Hugh N. & Macdonald, Emma K. & Dimitriu, Radu, 2016. "No I won't, but yes we will: Driving sustainability-related donations through social identity effects," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 317-326.
- Benjamin J & Neale Mahoney & Hanbin Yang & Tarun Ramadorai, 2023. "What Determines Consumer Financial Distress? Place- and Person-Based Factors," The Review of Financial Studies, Society for Financial Studies, vol. 36(1), pages 42-69.
- Feld, Sebastian & Frenzen, Heiko & Krafft, Manfred & Peters, Kay & Verhoef, Peter C., 2013. "The effects of mailing design characteristics on direct mail campaign performance," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 143-159.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Miguel Ángel Borrella-Mas & Martin Rode, 2021. "Love is blind: partisan alignment and political corruption in Spain," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, vol. 12(3), pages 423-451, September.
- Ari Hyytinen & Jaakko Meriläinen & Tuukka Saarimaa & Otto Toivanen & Janne Tukiainen, 2018. "When does regression discontinuity design work? Evidence from random election outcomes," Quantitative Economics, Econometric Society, vol. 9(2), pages 1019-1051, July.
- Chad D. Meyerhoefer & Muzhe Yang, 2011.
"The Relationship between Food Assistance and Health: A Review of the Literature and Empirical Strategies for Identifying Program Effects,"
Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 33(3), pages 304-344.
- Chad D. Meyerhoefer & Muzhe Yang, 2011. "The Relationship between Food Assistance and Health: A Review of the Literature and Empirical Strategies for Identifying Program Effects," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 33(3), pages 304-344.
- Park, Chang Hee & Park, Young-Hoon & Schweidel, David A., 2018. "The effects of mobile promotions on customer purchase dynamics," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 453-470.
- Glady, Nicolas & Lemmens, Aurélie & Croux, Christophe, 2015. "Unveiling the relationship between the transaction timing, spending and dropout behavior of customers," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 78-93.
- Wesley Hartmann & Harikesh S. Nair & Sridhar Narayanan, 2011. "Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design," Marketing Science, INFORMS, vol. 30(6), pages 1079-1097, November.
- Chakravarty, Shubha & Lundberg, Mattias & Nikolov, Plamen & Zenker, Juliane, 2019.
"Vocational training programs and youth labor market outcomes: Evidence from Nepal,"
Journal of Development Economics, Elsevier, vol. 136(C), pages 71-110.
- Shubha Chakravarty & Mattias Lundberg & Plamen Nikolov & Juliane Zenker, 2017. "Vocational Training Programs and Youth Labor Market Outcomes: Evidence from Nepal," Working Papers 2017-056, Human Capital and Economic Opportunity Working Group.
- Shubha Chakravarty & Mattias Lundberg & Plamen Nikolov & Juliane Zenker, 2019. "Vocational training programs and youth labor market outcomes: Evidence from Nepal," Framed Field Experiments 00678, The Field Experiments Website.
- S. Chakravarty & M. Lundberg & P. Nikolov & J. Zenker, 2020. "Vocational Training Programs and Youth Labor Market Outcomes: Evidence from Nepal," Papers 2006.13036, arXiv.org.
- Baum-Snow, Nathaniel & Ferreira, Fernando, 2015.
"Causal Inference in Urban and Regional Economics,"
Handbook of Regional and Urban Economics, in: Gilles Duranton & J. V. Henderson & William C. Strange (ed.), Handbook of Regional and Urban Economics, edition 1, volume 5, chapter 0, pages 3-68,
Elsevier.
- Nathaniel Baum-Snow & Fernando Ferreira, 2014. "Causal Inference in Urban and Regional Economics," NBER Working Papers 20535, National Bureau of Economic Research, Inc.
- repec:tiu:tiutis:52e91e47-4a2d-4e7b-bb23-3926b842ae30 is not listed on IDEAS
- Aurélie Lemmens & Sunil Gupta, 2020. "Managing Churn to Maximize Profits," Marketing Science, INFORMS, vol. 39(5), pages 956-973, September.
- Francesca Carta & Lucia Rizzica, 2015. "Female employment and pre-kindergarten: on the uninteded effects of an Italian reform," Temi di discussione (Economic working papers) 1030, Bank of Italy, Economic Research and International Relations Area.
- Dong, Yingying, 2010.
"Jumpy or Kinky? Regression Discontinuity without the Discontinuity,"
MPRA Paper
25461, University Library of Munich, Germany.
- Yingying Dong, 2011. "Jumpy or Kinky? Regression Discontinuity without the Discontinuity," Working Papers 111207, University of California-Irvine, Department of Economics.
- Yoichi Arai & Hidehiko Ichimura, 2018.
"Simultaneous selection of optimal bandwidths for the sharp regression discontinuity estimator,"
Quantitative Economics, Econometric Society, vol. 9(1), pages 441-482, March.
- Yoichi Arai & Hidehiko Ichimura, 2014. "Simultaneous Selection of Optimal Bandwidths for the Sharp Regression Discontinuity Estimator," GRIPS Discussion Papers 14-03, National Graduate Institute for Policy Studies.
- Yoichi Arai & Hidehiko Ichimura, 2015. "Simultaneous selection of optimal bandwidths for the sharp regression discontinuity estimator," CeMMAP working papers 42/15, Institute for Fiscal Studies.
- Yoichi Arai & Hidehiko Ichimura, 2015. "Simultaneous selection of optimal bandwidths for the sharp regression discontinuity estimator," CeMMAP working papers CWP42/15, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
- Yoichi Arai & Hidehiko Ichimura, 2014. "Simultaneous Selection of Optimal Bandwidths for the Sharp Regression Discontinuity Estimator," CIRJE F-Series CIRJE-F-927, CIRJE, Faculty of Economics, University of Tokyo.
- Yoichi Arai & Hidehiko Ichimura, 2015. "Simultaneous Selection of Optimal Bandwidths for the Sharp Regression Discontinuity Estimator," CIRJE F-Series CIRJE-F-984, CIRJE, Faculty of Economics, University of Tokyo.
- Anil Kumar, 2018.
"Do Restrictions on Home Equity Extraction Contribute to Lower Mortgage Defaults? Evidence from a Policy Discontinuity at the Texas Border,"
American Economic Journal: Economic Policy, American Economic Association, vol. 10(1), pages 268-297, February.
- Anil Kumar, 2014. "Do restrictions on home equity extraction contribute to lower mortgage defaults? evidence from a policy discontinuity at the Texas border," Working Papers 1410, Federal Reserve Bank of Dallas.
- Ivan A Canay & Vishal Kamat, 2018.
"Approximate Permutation Tests and Induced Order Statistics in the Regression Discontinuity Design,"
The Review of Economic Studies, Review of Economic Studies Ltd, vol. 85(3), pages 1577-1608.
- Ivan A. Canay & Vishal Kamat, 2015. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers 27/15, Institute for Fiscal Studies.
- Ivan A. Canay & Vishal Kamat, 2017. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers CWP21/17, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
- Ivan A. Canay & Vishal Kamat, 2016. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers 33/16, Institute for Fiscal Studies.
- Ivan A. Canay & Vishal Kamat, 2017. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers 21/17, Institute for Fiscal Studies.
- Ivan A. Canay & Vishal Kamat, 2015. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers CWP27/15, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
- Ivan A. Canay & Vishal Kamat, 2016. "Approximate permutation tests and induced order statistics in the regression discontinuity design," CeMMAP working papers CWP33/16, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
- Arteaga, Irma & Heflin, Colleen & Gable, Sara, 2016. "The impact of aging out of WIC on food security in households with children," Children and Youth Services Review, Elsevier, vol. 69(C), pages 82-96.
- Ceren Ertan Yörük & Barış Yörük, 2015.
"Alcohol consumption and risky sexual behavior among young adults: evidence from minimum legal drinking age laws,"
Journal of Population Economics, Springer;European Society for Population Economics, vol. 28(1), pages 133-157, January.
- Ceren Ertan Yoruk & Baris Yoruk, 2013. "Alcohol Consumption and Risky Sexual Behavior Among Young Adults: Evidence from Minimum Legal Drinking Age Laws," Discussion Papers 13-11, University at Albany, SUNY, Department of Economics.
- Christopher S. Carpenter & Carlos Dobkin & Casey Warman, 2016.
"The Mechanisms of Alcohol Control,"
Journal of Human Resources, University of Wisconsin Press, vol. 51(2), pages 328-356.
- Carpenter, Christopher S. & Dobkin, Carlos & Warman, Casey, 2014. "The Mechanisms of Alcohol Control," IZA Discussion Papers 8720, Institute of Labor Economics (IZA).
- Vergolini, Loris & Zanini, Nadir, 2015. "Away, but not too far from home. The effects of financial aid on university enrolment decisions," Economics of Education Review, Elsevier, vol. 49(C), pages 91-109.
- Sebastian Calonico & Matias D Cattaneo & Max H Farrell, 2020.
"Optimal bandwidth choice for robust bias-corrected inference in regression discontinuity designs,"
The Econometrics Journal, Royal Economic Society, vol. 23(2), pages 192-210.
- Sebastian Calonico & Matias D. Cattaneo & Max H. Farrell, 2018. "Optimal Bandwidth Choice for Robust Bias Corrected Inference in Regression Discontinuity Designs," Papers 1809.00236, arXiv.org, revised Jan 2020.
- Gaggero, A. & Gil, J. & Jiménez-Rubio, D. & Zucchelli, E., 2021.
"Health information and lifestyle behaviours: the impact of a diabetes diagnosis,"
Health, Econometrics and Data Group (HEDG) Working Papers
21/02, HEDG, c/o Department of Economics, University of York.
- Gaggero, Alessio & Gil, Joan & Jiménez-Rubio, Dolores & Zucchelli, Eugenio, 2021. "Health Information and Lifestyle Behaviours: The Impact of a Diabetes Diagnosis," IZA Discussion Papers 14106, Institute of Labor Economics (IZA).
- Alessio Gaggero & Joan Gil & Dolores Jiménez-Rubio & Eugenio Zucchelli, 2021. "Health information and lifestyle behaviours: the impact of a diabetes diagnosis," UB School of Economics Working Papers 2021/406, University of Barcelona School of Economics.
More about this item
Keywords
Nonprofit organizations; Donor groups; Community profiles; Hazard model; Hierarchical Bayesian inference; Predictive analytics;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005010. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.