Differentiated effect of advertising: Joint vs. separate consumption
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DOI: 10.1016/j.tourman.2014.09.018
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Cited by:
- Jiang, Kai & Luk, Sherriff Ting-kwong & Cardinali, Silvio, 2018. "The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets," Journal of Business Research, Elsevier, vol. 86(C), pages 374-385.
- Jackson de Souza & Luiz Mendes-Filho & Dimitrios Buhalis, 2020. "Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations," Tourism Economics, , vol. 26(6), pages 1001-1020, September.
- Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.
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Keywords
Destination advertising; Cooperative advertising; Hierarchical decision making; Destination choice; Random coefficient logit model;All these keywords.
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