Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior
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DOI: 10.1016/j.techfore.2016.08.004
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Cited by:
- Soren, Anup Anurag & Chakraborty, Shibashish, 2023. "The formation of habit and word-of-mouth intention of over-the-top platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Nam, Jinyoung & Ro, Dan & Jung, Yoonhyuk, 2023. "Netflix's presence: Investigating content producers' understanding of Netflix in the Korean media industry," Telecommunications Policy, Elsevier, vol. 47(4).
- Shin, Jungwoo & Park, Yuri & Lee, Daeho, 2018. "Who will be smart home users? An analysis of adoption and diffusion of smart homes," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 246-253.
- Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019. "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 152-157.
- Park, Subin & Lee, Jongsu & Kim, Junghun, 2024. "Exploring the fittest choice model for consumer preference analysis on over-the-top service," Technology in Society, Elsevier, vol. 76(C).
- Kim, Kyungah & Kim, Junghun, 2024. "The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Soyeong Park & Solji Nam & Myoungjin Oh & Ie-jung Choi & Jungwoo Shin, 2020. "Preference Structure on the Design of Hydrogen Refueling Stations to Activate Energy Transition," Energies, MDPI, vol. 13(15), pages 1-13, August.
- Agarwal, Reeti & Mehrotra, Ankit & Sharma, Veenu & Papa, Armando & Malibari, Areej, 2023. "Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Kim, Doha & Song, Yeosol & Kim, Songyie & Lee, Sewang & Wu, Yanqin & Shin, Jungwoo & Lee, Daeho, 2023. "How should the results of artificial intelligence be explained to users? - Research on consumer preferences in user-centered explainable artificial intelligence," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
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Keywords
Over-the-top service; Pay TV services: mixed logit; Multivariate probit; Bayesian estimation; Market simulation;All these keywords.
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