Capturing flexible correlations in multiple-discrete choice outcomes using copulas
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DOI: 10.1016/j.ijresmar.2017.12.001
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- Philippe Aurier & Victor D. Mejía, 2021. "The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1244-1266, November.
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Keywords
Joint-purchase; Multiple-discrete choice; Cross-category dependency; Correlation; Copula;All these keywords.
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