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Capturing flexible correlations in multiple-discrete choice outcomes using copulas

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  • Kim, Chul
  • Jun, Duk Bin
  • Park, Sungho

Abstract

This paper aims to examine three purchase patterns which frequently occur in multiple-discrete choice situations: joint-purchase, quantity-preference, and quantity-concordance. First, “joint-purchase” refers to the tendency that two products are either purchased together or separately. Second, “quantity-preference” refers to the tendency to purchase a product in preferred amounts. Third, “quantity-concordance” refers to the tendency that purchase quantities of two products are either concordant or discordant. These patterns are mainly attributed to unobserved factors such as economic reasons, habits, time pressure, mood, and/or physical environment. No study has fully incorporated the three purchase patterns simultaneously.

Suggested Citation

  • Kim, Chul & Jun, Duk Bin & Park, Sungho, 2018. "Capturing flexible correlations in multiple-discrete choice outcomes using copulas," International Journal of Research in Marketing, Elsevier, vol. 35(1), pages 34-59.
    • Handle: RePEc:eee:ijrema:v:35:y:2018:i:1:p:34-59
    DOI: 10.1016/j.ijresmar.2017.12.001
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