Is Oprah Contagious? Identifying Demand Spillovers in Product Networks
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Blog mentions
As found by EconAcademics.org, the blog aggregator for Economics research:- The impact of Oprah's book club
by Economic Logician in Economic Logic on 2010-11-10 22:26:00 - Are Oprahâs Product Approvals Contagious?
by Miguel in Simoleon Sense on 2010-11-11 22:07:43
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Cited by:
- Randall Lewis & Dan Nguyen, 2015.
"Display advertising’s competitive spillovers to consumer search,"
Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
- Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
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More about this item
Keywords
networks; product networks; electronic commerce; ecommerce; recommender systems; identification; exogenous shocks;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2010-10-16 (Cultural Economics)
- NEP-MKT-2010-10-16 (Marketing)
- NEP-NET-2010-10-16 (Network Economics)
- NEP-SOC-2010-10-16 (Social Norms and Social Capital)
- NEP-URE-2010-10-16 (Urban and Real Estate Economics)
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