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Theodor Valentin Purcarea

Personal Details

First Name:Theodor
Middle Name:Valentin
Last Name:Purcarea
Suffix:
RePEc Short-ID:ppu86
[This author has chosen not to make the email address public]

Affiliation

Facultatea de Management-Marketing
Universitatea Româno-Americană

Bucureşti, Romania
https://www.rau.ro/facultatea-de-management-marketing/
RePEc:edi:fmrauro (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Post-Print hal-03604212, HAL.

Articles

  1. PURCAREA, Theodor, 2024. "Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 04-08, June.
  2. PURCAREA, Theodor Valentin, 2024. "Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 10-15, March.
  3. PURCAREA, Theodor Valentin, 2024. "Looking at SANABUNA 2025 Fălticeni as a Perfect Touch to Creative Minds Capturing the Essence Based on Information-Driven Approach to Memorable Experiences," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 44-53, September.
  4. PURCAREA, Theodor Valentin, 2024. "Good Thinking, Advances in the Coexistence of Human Intelligence and AI, and Being Successful in the Distribution Industry Disrupted by GenAI," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 10-13, June.
  5. PURCAREA, Theodor Valentin, 2024. "Emergent Trends, Decision Makers’ Challenge, AI-Driven Transformation, and Innovation Competition," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 10-14, September.
  6. PURCAREA, Theodor Valentin, 2024. "The 33rd Anniversary Celebration of Romanian-American University, “A Miracle of Romaniaâ€," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 45-48, March.
  7. PURCAREA, Theodor Valentin, 2024. "Prof. Eng. Ph.D. Victor GREU honored by the Military Technical Academy "Ferdinand I" on the anniversary of this renowned educational and research institution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 41-46, June.
  8. PURCAREA, Theodor Valentin, 2024. "Sixteen Years Since the Passing into Eternity of the Romanian-American University Founding-President and Rector Professor Ion SMEDESCU, PhD," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 54-56, September.
  9. PURCAREA, Theodor, 2024. "Placing Continuous Emphasis on Resilience, Agility and Innovation, Effectively Managing Technological Priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 04-07, August.
  10. PURCAREA, Theodor, 2024. "At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 04-08, March.
  11. PURCAREA, Theodor, 2023. "RAU Engagement in Bridging and Broadening Perspectives – Promoting Romania’s Brand Through University Study Programs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 53-58, September.
  12. PURCAREA, Theodor Valentin, 2023. "Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 10-14, August.
  13. PURCAREA, Theodor Valentin, 2023. "Human and Digital Transformation and the Future of CX, Being People-Centered," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 10-13, July.
  14. PURCAREA, Theodor Valentin, 2023. "In Memoriam Professor Vasile STÄ‚NESCU, Honorary Member of the Romanian Academy, and Honorary Member of the Romanian Distribution Committee," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 40-45, August.
  15. PURCAREA, Theodor, 2023. "Romanian Competition Council Conference, November 6, 2023, at the National Military Circle, Marble Hall," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 30-31, December.
  16. PURCAREA, Theodor, 2023. "Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 04-10, September.
  17. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.
  18. PURCAREA, Theodor Valentin, 2023. "Professor MOISA ALTAR, a valuable well-deserved recognition. Promoter of cultural evolution in the science of interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 51-54, December.
  19. PURCAREA, Theodor Valentin, 2023. "Successful AmCham Panel Discussion on the occasion of the Launch of the Annual Report of the Romanian Competition Council," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 37-39, July.
  20. PURCAREA, Theodor Valentin, 2023. "Great Sadness for a Great Friend, Grande tristesse pour un Grand Ami, Prof. Dr. h. c. L on F. Wegnez," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 42-44, March.
  21. PURCAREA, Theodor, 2023. "A New Revolution in Marketing and Sales or a Role Redefinition?," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 04-08, July.
  22. PURCAREA, Theodor, 2023. "Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 04-08, December.
  23. PURCAREA, Theodor Valentin, 2023. "Enabling cultural transformation, empowering hearts and minds, without stopping making sense," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 10-13, December.
  24. PURCAREA, Theodor, 2023. "Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 04-11, February.
  25. PURCAREA, Theodor Valentin, 2022. "Prof. Dr. Eliot SOREL, received the 2021 Romanians of Washington, DC Community Award," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 67-73, April.
  26. PURCAREA, Theodor Valentin, 2022. "Lessons to Learn in Adapting to Market Uncertainty. Limitation of Perspective, Balance of Feedback, and Experimenting Along the Way," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 10-16, December.
  27. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Sustainability, MDPI, vol. 14(3), pages 1-51, January.
  28. PURCAREA, Theodor, 2022. "Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 04-07, October.
  29. PURCAREA, Theodor, 2022. "On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 04-09, July.
  30. PURCAREA, Theodor Valentin, 2022. "Significant contributions included in the universal dowry of products of scientific creation in the economic field. The opportunization of the concept of distribution economy . The connection between ," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 56-60, June.
  31. PURCAREA, Theodor Valentin, 2022. "From Overcoming Adaptability Paradox to A New Dimension of Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 10-15, October.
  32. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.
  33. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.
  34. PURCAREA, Theodor, 2022. "Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 04-10, December.
  35. PURCAREA, Theodor Valentin, 2022. "Today s Biggest Problems Facing a Country, Differences Between the Economic Pessimists and Optimists, Society s Priority, and the Social Impact of Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 10-15, June.
  36. PURCAREA, Theodor Valentin, 2022. "The Bucharest University of Economic Studies (ASE) has celebrated its 109th Anniversary, to mark its establishment by Royal Decree on April 6, 1913," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 63-66, April.
  37. PURCAREA, Theodor Valentin, 2022. "Costel NEGRICEA, Rector of the Romanian-American University received a Carol Davila U.M.F. Bucharest distinction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 74-76, April.
  38. PURCAREA, Theodor Valentin, 2021. "Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 10-13, January.
  39. PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.
  40. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.
  41. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.
  42. PURCAREA, Theodor Valentin, 2021. "Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 10-13, August.
  43. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
  44. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.
  45. PURCAREA, Theodor Valentin, 2021. "Prioritization of the Precision-Marketing Efforts and Rigorous Brand Building, Based on Commitment to Authenticity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 10-14, December.
  46. PURCAREA, Theodor Valentin, 2021. "Refining the Emotional intelligence, Resilience Thinking, Ingredients of Success, a New Innovation Process, and Crisis as a Learning Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 10-16, November.
  47. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
  48. PURCAREA, Theodor, 2020. "To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency and Not Only," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 10-14, July.
  49. PURCAREA, Theodor, 2020. "Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 10-15, March.
  50. PURCAREA, Theodor, 2020. "Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 04-08, November.
  51. PURCAREA, Theodor, 2020. "Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 04-07, December.
  52. PURCAREA, Theodor, 2020. "Retailers current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 59-75, July.
  53. PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
  54. PURCAREA, Theodor Valentin, 2020. "Industry-Wide Competition and Business-Model Disruptions, Disruptive Technology and Innovation, Seeing the Menace Posed by Changes, Deeply Reflecting and Agilely Acting," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 10-12, December.
  55. PURCAREA, Theodor, 2020. "His Excellency Alfred H. MOSES at the Bucharest Diary. Memories of an American Ambassador Conference, February 20, 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 54-58, March.
  56. PURCAREA, Theodor, 2020. "Paying Attention to the Unrevealed Slice of the Current Unprecedented Crisis: Leadership Accountability, Making Evolving the Business Models and Implementing Lean Marketing Actions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 04-07, July.
  57. PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
  58. PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.
  59. PURCAREA, Theodor, 2020. "The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 04-10, March.
  60. PURCAREA, Theodor, 2019. "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 28-38, December.
  61. PURCAREA, Theodor, 2019. "Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 12-18, March.
  62. PURCAREA, Theodor, 2019. "Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
  63. PURCAREA, Theodor, 2019. "Retailers Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
  64. PURCAREA, Theodor, 2019. "Human Capital, Reskilling, Learning culture, and Microlearning," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 04-06, September.
  65. PURCAREA, Theodor, 2019. "Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 04-07, December.
  66. PURCAREA, Theodor, 2019. "Modern Marketing, CX, CRM, Customer Trust and Identity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 42-55, March.
  67. PURCAREA, Theodor, 2019. "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
  68. PURCAREA, Theodor, 2019. "The Real Need of Being Equipped with Food and Nutrition Education," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 04-09, March.
  69. PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
  70. PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
  71. PURCAREA, Theodor, 2019. "Marketing’s Re-innovation in Terms of Will and Skill," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 28-43, September.
  72. PURCAREA, Theodor, 2019. "Moving to a New Collaborative Perspective and Way of Thinking, Synchronizing Technology with Innovation and Employees: Culture, Learning and Wellbeing, Elevating Socialization," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 10-15, December.
  73. PURCAREA, Theodor, 2019. "The future of marketing. Enabling personalization and focusing on the content experience at scale," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 26-37, June.
  74. PURCAREA, Theodor, 2019. "Understanding Emotions Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 10-13, June.
  75. PURCAREA, Theodor, 2019. "Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 04-09, June.
  76. PURCAREA, Theodor, 2018. "Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 04-06, December.
  77. Theodor PURCAREA & Irina PURCAREA & Anca PURCAREA, 2018. "The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 579-588, April.
  78. PURCAREA, Theodor, 2018. "Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 04-07, September.
  79. PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
  80. PURCAREA, Theodor, 2018. "Re-engineering marketing in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 04-06, June.
  81. PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
  82. PURCAREA, Theodor, 2018. "Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 04-07, March.
  83. PURCAREA, Theodor, 2018. "Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 12-15, September.
  84. PURCAREA, Theodor, 2018. "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 23-32, December.
  85. PURCAREA, Theodor, 2018. "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 30-39, March.
  86. PURCAREA, Theodor, 2018. "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 16-25, September.
  87. PURCAREA, Theodor, 2018. "Brands and Emotionally Connected Customers in an Omni Channel World," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 12-14, June.
  88. PURCAREA, Theodor, 2018. "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 22-44, March.
  89. PURCAREA, Theodor, 2018. "Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 12-13, March.
  90. PURCAREA, Theodor, 2018. "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 17-25, June.
  91. PURCAREA, Theodor, 2018. "Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 12-15, December.
  92. PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
  93. PURCAREA, Theodor, 2017. "Understanding Emotion and Connecting It to the Brand, and the Brand to Results," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 04-09, December.
  94. PURCAREA, Theodor, 2017. "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 18-31, March.
  95. PURCAREA, Theodor, 2017. "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 24-28, June.
  96. PURCAREA, Theodor, 2017. "The Research of the Organizational Culture in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 04-06, March.
  97. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  98. PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.
  99. PURCAREA, Theodor, 2017. "Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 08-11, June.
  100. Theodor Purcărea & Anca Purcărea, 2017. "Services Marketing in the Era of Disruption and Digital Transformation," Romanian Economic Business Review, Romanian-American University, vol. 12(4), pages 7-26, december.
  101. PURCAREA, Theodor, 2017. "From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 12-13, December.
  102. PURCAREA, Theodor, 2017. "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 18-28, June.
  103. PURCAREA, Theodor, 2017. "Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 04-06, September.
  104. PURCAREA, Theodor, 2017. "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 30-35, September.
  105. PURCAREA, Theodor, 2017. "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 30-47, September.
  106. PURCAREA, Theodor, 2017. "Employee experience, learning while executing, working on the organization s health, and contributing to company s innovation engine," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 12-15, September.
  107. PURCAREA, Theodor, 2017. "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 24-30, March.
  108. PURCAREA, Theodor, 2017. "Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 08-09, March.
  109. PURCAREA, Theodor, 2017. "Competing, Connecting, and Winning in Today s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 30-39, December.
  110. PURCAREA, Theodor, 2017. "Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 04-06, June.
  111. PURCAREA, Theodor, 2016. "Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 08-09, December.
  112. PURCAREA, Theodor, 2016. "Innovative Organization, Design Thinking, and the Customer s End-to-End Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 08-09, April.
  113. PURCAREA, Theodor, 2016. "The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 29-31, June.
  114. PURCAREA, Theodor, 2016. "Developing “Customer Engagement” Construct University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 04-05, June.
  115. PURCAREA, Theodor, 2016. "If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(1), pages 05-09, March.
  116. PURCAREA, Theodor, 2016. "Marketers’ Wisdom in Delivering What Customers Want," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 04-06, September.
  117. PURCAREA, Theodor, 2016. "Learning from Marketing and Sales Practice," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 08-09, October.
  118. PURCAREA, Theodor, 2016. "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 15-23, June.
  119. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.
  120. PURCAREA, Theodor, 2016. "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 26-31, July.
  121. PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.
  122. PURCAREA, Theodor, 2016. "Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 04-07, December.
  123. PURCAREA, Theodor, 2016. "The practice of marketing under the pressure of continuously updating the marketing capabilities platform," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 27-41, September.
  124. PURCAREA, Theodor, 2016. "Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 8-10, July.
  125. PURCAREA, Theodor, 2016. "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 24-30, December.
  126. PURCAREA, Theodor, 2015. "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 30-37, December.
  127. PURCAREA, Theodor, 2015. "Uberization, fleeting innovation, and the reality of the pleasure purchase," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 06-08, March.
  128. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.
  129. PURCAREA, Theodor, 2015. "Looking Ahead to the 25th Anniversary of the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 04-06, December.
  130. PURCAREA, Theodor, 2015. "Vasile STANESCU: Our world has entered a new temporality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 42-45, December.
  131. PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.
  132. PURCAREA, Theodor, 2015. "AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 04-10, June.
  133. PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.
  134. PURCAREA, Theodor, 2015. "European Retail Academy (ERA) at its 10th Anniversary," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 46-49, March.
  135. PURCAREA, Theodor, 2015. "The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer s ever changing life stages," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 08-09, September.
  136. PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.
  137. PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
  138. PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.
  139. PURCAREA, Theodor, 2015. "Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 04-06, September.
  140. PURCAREA, Theodor, 2015. "WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 54-57, June.
  141. PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.
  142. PURCAREA, Theodor, 2015. "Promoting the proper high quality educational media in the era of the Chief Executive Student," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 04-05, March.
  143. PURCAREA, Theodor, 2015. "Investing for the future, and getting real value on the basis of a long-term road map," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 08-09, June.
  144. PURCAREA, Theodor, 2015. "The Magic of Growth, the New Business Models Offered by the Crowdsourcing Economy and Building Trusted Innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 08-09, December.
  145. PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.
  146. PURCAREA, Theodor, 2014. "The Significance of Teamwork Governed by Values and Principles," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(2), pages 07-09, June.
  147. PURCAREA, Theodor, 2014. "Hall of Fame of the European Retail Academy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 28-31, December.
  148. PURCAREA, Theodor, 2014. "Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the Competency based Education Model," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(1), pages 06-11, March.
  149. PURCAREA, Ioan Matei, 2014. "The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 48-49, September.
  150. PURCAREA, Theodor, 2014. "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 05-14, December.
  151. PURCAREA, Theodor, 2014. "Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(1), pages 05-06, March.
  152. PURCAREA, Theodor, 2014. "Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 28-31, December.
  153. PURCAREA, Theodor, 2014. "Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 20-23, December.
  154. PURCAREA, Theodor, 2014. "Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 05-08, June.
  155. PURCAREA, Theodor, 2014. "What we want readers to remember from this HMM reading experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 04-04, December.
  156. PURCAREA, Theodor Valentin, 2014. "Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 00-05, September.
  157. PURCAREA, Theodor, 2014. "Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 06-09, September.
  158. PURCAREA, Theodor, 2014. "The latest issue of our partner journal, Marketing Science and Inspirations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 35-36, December.
  159. PURCAREA, Theodor, 2014. "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 18-25, September.
  160. PURCAREA, Theodor, 2014. "Empowering People in the New Age of Image and Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 06-07, December.
  161. PURCAREA, Theodor, 2014. "The venerable Professor BENIAMIN COTIGARU passed away," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 37-49, December.
  162. PURCAREA, Theodor Valentin, 2013. "The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(1), pages 03-07, March.
  163. PURCAREA, Theodor Valentin, 2013. "Editorial: If the art of creating the brand can do better, could we all in the global community do better?," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 00-03, September.
  164. Purcarea, Theodor Valentin, 2013. "Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(3), pages 05-06, November.
  165. PURCAREA, Theodor Valentin, 2013. "On the Path to Greater Trust While Going Through a Major Transformation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(4), pages 00-03, December.
  166. PURCAREA, Theodor, 2013. "Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 06-11, July.
  167. PURCAREA, Theodor Valentin, 2013. "Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 05-07, March.
  168. PURCAREA, Theodor Valentin, 2012. "Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 04-06, June.
  169. PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 38-46, June.
  170. PURCAREA, Theodor, 2012. "Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 04-05, September.
  171. PURCAREA, Theodor Valentin, 2012. "Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 04-05, September.
  172. PURCAREA, Theodor Valentin, 2012. "Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, a," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(1), pages 14-18, February.
  173. PURCAREA, Theodor Purcarea, 2012. "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 03-13, October.
  174. PURCAREA, Theodor Valentin, 2012. "A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 46-47, May.
  175. PURCAREA, Theodor Valentin, 2012. "Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of trans," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 01-03, June.
  176. PURCAREA, Theodor Valentin, 2012. "Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 01-02, October.
  177. PURCAREA, Theodor Purcarea, 2012. "Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 04-05, May.
  178. PURCAREA, Theodor Valentin, 2012. "Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(1), pages 01-02, February.
  179. PURCAREA, Theodor Valentin, 2011. "Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 03-04, June.
  180. PURCAREA, Theodor Valentin, 2011. "Editorial:Designing a holistic marketing management framework for application," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 04-05, September.
  181. PURCAREA, Theodor Valentin, 2011. "Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 04-05, December.
  182. PURCAREA, Theodor Valentin, 2011. "Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 03-04, March.
  183. PURCAREA, Theodor Valentin & RATIU, Monica, 2011. "How To Keep Loyal Relationships With Service Customers Using Holistic Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 27-32, March.
  184. PURCAREA, Theodor Valentin, 2011. "A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 22-29, September.
  185. PURCAREA, Valentin Theodor, 2011. "Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(4), pages 01-03, December.
  186. PURCAREA, Theodor Valentin, 2011. "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 21-23, March.
  187. Theodor Valentin Purcarea & Monica Paula Ratiu, 2011. "Effective Teamwork And Leadership, The Key To Gaining Competitive Edge In The Nowadays Service Industry," Business&Leadership, Scientific Society of Management from Romania, vol. 1(7), pages 107-118, March.
  188. PURCAREA, Theodor Valentin, 2011. "Editorial: How rich together are we today?," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(1), pages 00-01, June.
  189. PURCAREA, Theodor Purcarea, 2011. "Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 01-06, September.
  190. Theodor Valentin Purcarea & Valeriu Ioan Franc & Monica Paula Ratiu, 2010. "Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry," Romanian Journal of Economics, Institute of National Economy, vol. 30(1(39)), pages 52-75, June.
  191. PURCAREA, Theodor Valentin, 2010. "Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 01-03, August.
  192. PURCAREA, Theodor Valentin, 2010. "The actuality of a message of Prof. Dr. Bernd HALLIER," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 42-43, August.
  193. PURCAREA, Theodor Valentin, 2010. "Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(2), pages 5-8, June.
  194. PURCAREA, Theodor Valentin & IONESCU, Alexandru & RATIU, Monica Paula & NEGRICEA, Costel Iliuta & PURCAREA, Irina, 2010. "Facing the challenges of the distribution process through interactive information exchange and innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 79-83, August.
  195. Theodor Valentin Purcarea, 2009. "Confidence Crisis And Exiting Naive Realism Through Integrative Thinking," Romanian Economic Business Review, Romanian-American University, vol. 4(2), pages 45-58, June.
  196. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 9-25, June.
  197. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Ethics, The Actual Stake Of Restructuring The Trade Relations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 20-29, February.
  198. Theodor Purcarea, 2006. "A marketing reality and its implications," Romanian Economic Business Review, Romanian-American University, vol. 1(3), pages 54-62, September.
    RePEc:rau:homkmg:v:2:y:2012:i:1:p:54-55 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:39-45 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:2:p:33-35 is not listed on IDEAS
    RePEc:rau:homkmg:v:1:y:2011:i:1:p:31-34 is not listed on IDEAS

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Post-Print hal-03604212, HAL.

    Cited by:

    1. Tommaso Gallo & Francesco Pacchera & Chiara Cagnetti & Cecilia Silvestri, 2023. "Do Sustainable Consumers Have Sustainable Behaviors? An Empirical Study to Understand the Purchase of Food Products," Sustainability, MDPI, vol. 15(5), pages 1-21, March.
    2. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.
    3. Ruben Wahyu Santoso & Hotlan Siagian & Zeplin Jiwa Husada Tarigan & Ferry Jie, 2022. "Assessing the Benefit of Adopting ERP Technology and Practicing Green Supply Chain Management toward Operational Performance: An Evidence from Indonesia," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    4. Ganesh Dash & Chetan Sharma & Shamneesh Sharma, 2023. "Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    5. Gunjan Malhotra & Vimi Jham & Nidhi Sehgal, 2022. "Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism," Sustainability, MDPI, vol. 14(20), pages 1-15, October.
    6. Sehgal, Nidhi & Jham, Vimi & Malhotra, Gunjan, 2023. "Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    7. Răzvan-Andrei Corboș & Ovidiu-Iulian Bunea & Monica Triculescu & Sorina Ioana Mișu, 2024. "Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior," Sustainability, MDPI, vol. 16(9), pages 1-20, May.
    8. Wutthiya Aekthanate Srisathan & Sasichakorn Wongsaichia & Nathateenee Gebsombut & Phaninee Naruetharadhol & Chavis Ketkaew, 2023. "The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
    9. Nhat Tram Phan-Le & Linda Brennan & Lukas Parker, 2024. "An Integrated Model of the Sustainable Consumer," Sustainability, MDPI, vol. 16(7), pages 1-27, April.
    10. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.
    11. Konstantinos I. Roumeliotis & Nikolaos D. Tselikas & Dimitrios K. Nasiopoulos, 2023. "Unveiling Sustainability in Ecommerce: GPT-Powered Software for Identifying Sustainable Product Features," Sustainability, MDPI, vol. 15(15), pages 1-26, August.
    12. Zhen Zhang, 2024. "Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    13. Harry Jeong & Kwangsoo Shin, 2022. "How Does Adolescents’ Usage of Social Media Affect Their Dietary Satisfaction?," IJERPH, MDPI, vol. 19(6), pages 1-14, March.
    14. Sikandar Ali Qalati & Belem Barbosa & Pankaj Deshwal, 2024. "Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings," Sustainability, MDPI, vol. 16(7), pages 1-9, March.
    15. Muhammad Babar Shahzad & Imran Bashir Dar & Raniyah Wazirali, 2023. "The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden)," Sustainability, MDPI, vol. 15(6), pages 1-9, March.
    16. Teodora Fuerescu & Cristina Veith, 2023. "Exploring Generation Z’s Vision of the Ideal Employer," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 37(1), pages 23-26, May.
    17. Han, Myat Su & Hampson, Daniel Peter & Wang, Yonggui & Wang, Hong, 2022. "Consumer confidence and green purchase intention: An application of the stimulus-organism-response model," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).

Articles

  1. PURCAREA, Theodor, 2023. "Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 04-10, September.

    Cited by:

    1. PURCAREA, Theodor, 2023. "Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 04-08, December.

  2. PURCAREA, Theodor, 2023. "A New Revolution in Marketing and Sales or a Role Redefinition?," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 04-08, July.

    Cited by:

    1. PURCAREA, Theodor, 2023. "Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 04-10, September.

  3. PURCAREA, Theodor, 2023. "Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 04-08, December.

    Cited by:

    1. PURCAREA, Theodor, 2024. "At the Confluence of Disruptive Technologies and Leadership by Collaboration and Correct Consensus, Combining ICT/AI with Human Intelligence/Values," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 04-08, March.

  4. PURCAREA, Theodor, 2023. "Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 04-11, February.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.

  5. Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza, 2022. "Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It," Sustainability, MDPI, vol. 14(3), pages 1-51, January.
    See citations under working paper version above.
  6. PURCAREA, Theodor, 2022. "Marketing Strategy to Navigate the Current Uncertain Landscape, Advancing on the Path to the Next Frontier of Resilience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 04-07, October.

    Cited by:

    1. PURCAREA, Theodor, 2022. "Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 04-10, December.

  7. PURCAREA, Theodor Valentin, 2022. "From Overcoming Adaptability Paradox to A New Dimension of Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 10-15, October.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 10-14, August.

  8. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.

    Cited by:

    1. PURCAREA, Theodor, 2022. "On the Path to a Culture Transformation in the Era of Uncertainty, Progressing by Taking Responsibility for the Journey Orchestration," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 04-09, July.

  9. PURCAREA, Theodor, 2022. "Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 04-10, December.

    Cited by:

    1. PURCAREA, Theodor, 2023. "Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 04-11, February.

  10. PURCAREA, Theodor Valentin, 2021. "Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 10-13, January.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.

  11. PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.

    Cited by:

    1. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.

  12. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.
    2. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.

  13. PURCAREA, Theodor Valentin, 2021. "Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 10-13, August.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2021. "Refining the Emotional intelligence, Resilience Thinking, Ingredients of Success, a New Innovation Process, and Crisis as a Learning Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 10-16, November.

  14. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.

  15. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.

    Cited by:

    1. PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.

  16. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.

    Cited by:

    1. PURCAREA, Theodor, 2024. "Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 04-08, June.
    2. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.

  17. PURCAREA, Theodor, 2020. "To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency and Not Only," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 10-14, July.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 10-14, August.

  18. PURCAREA, Theodor, 2020. "Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 10-15, March.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.

  19. PURCAREA, Theodor, 2020. "Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 04-08, November.

    Cited by:

    1. PURCAREA, Theodor, 2020. "Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 04-07, December.

  20. PURCAREA, Theodor, 2020. "Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 04-07, December.

    Cited by:

    1. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.

  21. PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.

    Cited by:

    1. PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.

  22. PURCAREA, Theodor, 2019. "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.
    2. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

  23. PURCAREA, Theodor, 2019. "The Real Need of Being Equipped with Food and Nutrition Education," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 04-09, March.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.

  24. PURCAREA, Theodor, 2018. "Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 04-06, December.

    Cited by:

    1. PURCAREA, Theodor, 2020. "Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 04-08, November.

  25. Theodor PURCAREA & Irina PURCAREA & Anca PURCAREA, 2018. "The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 579-588, April.

    Cited by:

    1. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

  26. PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.
    2. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.

  27. PURCAREA, Theodor, 2018. "Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 12-15, September.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2024. "Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 10-15, March.

  28. PURCAREA, Theodor, 2018. "Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 12-13, March.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.

  29. PURCAREA, Theodor, 2017. "Understanding Emotion and Connecting It to the Brand, and the Brand to Results," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 04-09, December.

    Cited by:

    1. PURCAREA, Theodor, 2020. "Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 04-08, November.

  30. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
    2. Pauceanu, Alexandrina Maria & Alpenidze, Onise & Edu, Tudor & Zaharia, Rodica Milena, 2019. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(1), pages 1-23.
    3. Christou, Evangelos & Fotiadis, Anestis & Alexandris, Kostas (ed.), 2021. "Restarting tourism, travel and hospitality: The day after," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 236198.
    4. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
    5. Evangelos Christou & Anestis Fotiadis & Kostas Alexandris, 2021. "Restarting tourism, travel and hospitality: The day after," Post-Print hal-03313706, HAL.
    6. José Alberto Martínez-González & Urszula Kobylinska & Francisco J. García-Rodríguez & Lukasz Nazarko, 2019. "Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence," Sustainability, MDPI, vol. 11(24), pages 1-29, December.
    7. Dima Sawaftah & Ahmad Aljarah & Eva Lahuerta-Otero, 2021. "Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing," Sustainability, MDPI, vol. 13(18), pages 1-17, September.

  31. PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.

    Cited by:

    1. PURCAREA, Theodor, 2024. "Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 04-08, June.

  32. Theodor Purcărea & Anca Purcărea, 2017. "Services Marketing in the Era of Disruption and Digital Transformation," Romanian Economic Business Review, Romanian-American University, vol. 12(4), pages 7-26, december.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2022. "From Overcoming Adaptability Paradox to A New Dimension of Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 10-15, October.
    2. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.

  33. PURCAREA, Theodor, 2016. "If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(1), pages 05-09, March.

    Cited by:

    1. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.

  34. PURCAREA, Theodor, 2015. "Vasile STANESCU: Our world has entered a new temporality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 42-45, December.

    Cited by:

    1. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.

  35. PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.

    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

  36. PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.

    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

  37. PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.

    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

  38. PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.

    Cited by:

    1. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

  39. PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.

    Cited by:

    1. PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
    2. PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.

  40. PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.

    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

  41. PURCAREA, Theodor, 2014. "Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the Competency based Education Model," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(1), pages 06-11, March.

    Cited by:

    1. PURCAREA, Theodor, 2017. "From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 12-13, December.
    2. Alejandro Carbonell-Alcocer & Juan Romero-Luis & Manuel Gertrudix, 2021. "A Methodological Assessment Based on a Systematic Review of Circular Economy and Bioenergy Addressed by Education and Communication," Sustainability, MDPI, vol. 13(8), pages 1-37, April.

  42. PURCAREA, Theodor, 2014. "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 05-14, December.

    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

  43. PURCAREA, Theodor Purcarea, 2012. "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 03-13, October.

    Cited by:

    1. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.

  44. PURCAREA, Theodor Purcarea, 2012. "Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 04-05, May.

    Cited by:

    1. PURCAREA, Theodor, 2018. "Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 04-07, September.

  45. PURCAREA, Theodor Valentin & RATIU, Monica, 2011. "How To Keep Loyal Relationships With Service Customers Using Holistic Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 27-32, March.

    Cited by:

    1. Lenka Ližbetinová & Peter Štarchoň & Dagmar Weberová & Eva Nedeliaková & Martina Juříková, 2019. "The Approach of SMEs to Using the Customer Databases and CRM: Empirical Study in the Slovak Republic," Sustainability, MDPI, vol. 12(1), pages 1-21, December.

  46. PURCAREA, Theodor Purcarea, 2011. "Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 01-06, September.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 10-14, August.
    2. PURCAREA, Theodor, 2017. "From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 12-13, December.

  47. Theodor Valentin Purcarea & Valeriu Ioan Franc & Monica Paula Ratiu, 2010. "Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry," Romanian Journal of Economics, Institute of National Economy, vol. 30(1(39)), pages 52-75, June.

    Cited by:

    1. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.

  48. PURCAREA, Theodor Valentin, 2010. "Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 01-03, August.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2024. "Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 10-15, March.

  49. Theodor Valentin Purcarea, 2009. "Confidence Crisis And Exiting Naive Realism Through Integrative Thinking," Romanian Economic Business Review, Romanian-American University, vol. 4(2), pages 45-58, June.

    Cited by:

    1. PURCAREA, Theodor Valentin, 2021. "Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 10-13, January.
    2. PURCAREA, Theodor, 2020. "The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 04-10, March.

  50. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 9-25, June.

    Cited by:

    1. Svetlana Vukotić & Jugoslav Aničić & Marko Laketa, 2013. "Clusters as a Part of Improvement Function of Serbian Economy Real Sector Competitiveness," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 224-245, February.
    2. Gheorghe Săvoiu & Vasile Dinu & Laurenţiu Tăchiciu, 2012. "Romania Foreign Trade in Global Recession, Revealed by the Extended Method of Exchange Rate Indicators," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 173-194, February.
    3. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.

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