IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v9y2018i3p34-46.html
   My bibliography  Save this article

The Future of Retail Impacted by the Smart Phygital Era

Author

Listed:
  • PURCAREA, Theodor

Abstract

Smartphones role in improving the retail customer experience is rising within the constant disruption and transformation. The need for harmonizing the digital environment with the in-store environment is clearly recognized within retailers struggling of adapting to the new reality and to improve the shopping experience, blending digital experiences with physical ones, keeping up with major mutations, having adequate insights from the analysis of data, and ensuring this way the retail renaissance, including by considering mobile and artificial intelligence as disruptive forces in retail. The last but not the least, retailers need to take into account the renewed interest in retail apps.

Suggested Citation

  • PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
    • Handle: RePEc:rdc:journl:v:9:y:2018:i:3:p:34-46
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v9i3/4.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. PURCAREA, Theodor Valentin, 2022. "Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 10-13, April.
    2. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.

    More about this item

    Keywords

    Retail Renaissance; Shopping Experience; Customers Data; Smart Phygital; Mobile Marketing Trends;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:9:y:2018:i:3:p:34-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://www.distribution-magazine.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.