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Retail revolution and the always connected consumers

Author

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  • PURCAREA, Theodor

Abstract

Today there are significant priorities for retailers facing both customers more pressing expectations and their unmet buyer journey needs, retailers being forced to constantly innovate in providing a better shopping experience, faster adopting digital strategies while giving their customers a strong sense of value within the context of trying to choose the best experience of the digital and brick-and-mortar environment. Both retailers and consumers can today instantly connect and share information, and retail and ecommerce events are bringing new ideas and open new opportunities, including on the Romanian market.

Suggested Citation

  • PURCAREA, Theodor, 2017. "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 24-30, March.
    • Handle: RePEc:rdc:journl:v:8:y:2017:i:1:p:24-30
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    More about this item

    Keywords

    Retail priorities and challenges; Retail revolution; Omni channel retailing;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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