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Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2024. "Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 04-08, June.
    • Handle: RePEc:hmm:journl:v:14:y:2024:i:2:p:04-08
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    References listed on IDEAS

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    1. Zhao, Nanyang & Hong, Jiangtao & Lau, Kwok Hung, 2023. "Impact of supply chain digitalization on supply chain resilience and performance: A multi-mediation model," International Journal of Production Economics, Elsevier, vol. 259(C).
    2. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
    3. PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.
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