IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v11y2021i4p04-08.html
   My bibliography  Save this article

Digital Channels, Budgeting Decisions, and Marketing Metrics

Author

Listed:
  • PURCAREA, Theodor

Abstract

No abstract is available for this item.

Suggested Citation

  • PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.
    • Handle: RePEc:hmm:journl:v:11:y:2021:i:4:p:04-08
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v11i4/1.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:11:y:2021:i:4:p:04-08. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.