Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem
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- PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
- PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.
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- PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.
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