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Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2023. "Rewriting the Rules, 17 Years from the Launch of RAU Marketing Initiative Regarding New Skill Sets," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 04-10, September.
    • Handle: RePEc:hmm:journl:v:13:y:2023:i:3:p:04-10
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v13i3/1.pdf
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    1. PURCAREA, Theodor, 2023. "A New Revolution in Marketing and Sales or a Role Redefinition?," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 04-08, July.
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    1. PURCAREA, Theodor, 2023. "Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 04-08, December.

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