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Marketers, challenged to prove their new skills within the context of the actual trends

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  • PURCAREA, Theodor

Abstract

Marketers are today more focused on driving business growth, pursuing with diligence the essence of being customer-focused, connecting with the customer with commitment and research in focusing on its values and priorities, remaining relevant to existing customers and also introducing marketers’ company to new customers by developing values-based personas. They must prove their new skills within the context of the actual well-known trends, understanding better the need of interacting with customers on a one-to-one basis on social media, and the direct link between customer experience and profitability. As customers want something authentic, B2B marketing leaders must invest in the next big thing, which is Advocate Marketing that amplifies word of mouth recommendations. And as the volume of available data will continue to grow, marketers also need to integrate technology, people, and practices to help take advantage of the wealth of data available today. They are really challenged to create unbreakable bonds between their brands and customers, while keeping in mind the impact of the customers’ last, best interaction with a brand.

Suggested Citation

  • PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.
    • Handle: RePEc:hmm:journl:v:5:y:2015:i:4:p:28-35
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v5i4/5.pdf
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    References listed on IDEAS

    as
    1. PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.
    2. PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.
    3. PURCAREA, Theodor, 2014. "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 05-14, December.
    4. PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.
    5. PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.
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      More about this item

      Keywords

      Business growth; Mobile marketing; Social interaction; Advocate Marketing;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
      • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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