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Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania

Author

Listed:
  • Monica Paula Rațiu

    (Romanian-American University, Bucharest, Romania)

  • Aurelia-Felicia Stăncioiu

    (Academy of Economic Studies, Bucharest, Romania)

  • Anca-Daniela Vlădoi

    (Academy of Economic Studies, Bucharest, Romania)

  • Nicolae Teodorescu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

Romania, as tourism destination with its component micro-destinations (Muntenia, Oltenia, Banat - Crișana, Transylvania, Bucovina, Maramureș, Moldavia and Dobrogea), possesses many tourism attractions and at the same time has a real tourism potential. The fact that it is not included among the Europe’s „valuable” destinations represents a loss both for its inhabitants and for Europeans in general, too. One of the reasons is the lack of an image consolidated by identity elements or / and simply the lack of image that would represent the starting point for development of appropriate tourism products (developing a strategy). This paper proposes, starting from the image perceived by the inhabitants about their own destination – based on the example of Transylvania – to emphasize the importance and also the role of the destination image in developing the main directions of actions and, especially, in developing the strategy for the specific tourism products.

Suggested Citation

  • Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
    • Handle: RePEc:pet:annals:v:11:y:2011:i:3:p:255-262
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    References listed on IDEAS

    as
    1. Theodor Valentin Purcarea & Valeriu Ioan Franc & Monica Paula Ratiu, 2010. "Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry," Romanian Journal of Economics, Institute of National Economy, vol. 30(1(39)), pages 52-75, June.
    2. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(2(555)), pages 139-152, February.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Otilia Crăciun (Radu) & Cristina Gabriela Vasciuc (Săndulescu) & Dumitru Săndulescu, 2020. "Ecotourism in Bucovina," Book chapters-LUMEN Proceedings, in: Marcin Waldemar STANIEWSKI & Valentina VASILE & Adriana Grigorescu (ed.), International Conference Innovative Business Management & Global Entrepreneurship (IBMAGE 2020), edition 1, volume 14, chapter 54, pages 734-743, Editura Lumen.
    2. Maria Roxana COSMA, 2014. "Marketing Of Destinations: A European Perspective," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(1), pages 305-310, June.

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    More about this item

    Keywords

    tourism destination; tourism product; tourism destination image; strategy;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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