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Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2023. "Disrupted and Reshaped Global Supply Chains, Marketing Performance, and Marketers’ New Tool ChatGPT and Its Competition," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 04-11, February.
    • Handle: RePEc:hmm:journl:v:13:y:2023:i:1:p:04-11
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v13i1/1.pdf
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    1. PURCAREA, Theodor, 2022. "Brand as an Important Source of Power, and Risk Culture in Dealing with Organization’s Most Pressing Issues," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 04-10, December.
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    Cited by:

    1. PURCAREA, Theodor Valentin, 2023. "Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 5-9, March.

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