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Rajagopal

Personal Details

First Name:Prof
Middle Name:
Last Name:Rajagopal
Suffix:
RePEc Short-ID:ppr43
[This author has chosen not to make the email address public]
http://prof-rajagopal.com

Affiliation

Escuela de Graduados en Administración y Dirección de Empresas (EGADE)
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)

Monterrey, Mexico
https://egade.tec.mx/
RePEc:edi:egitemx (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Chapters Books

Working papers

  1. Rajagopal, 2010. "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers 2010-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  2. Rajagopal, 2010. "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers 2010-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  3. Rajagopal, 2010. "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers 2010-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  4. Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  5. Rajagopal, 2009. "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers 2009-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  6. Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  7. Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  8. Rajagopal, 2009. "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers 2009-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  9. Rajagopal, 2008. "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers 2008-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  10. Rajagopal, 2008. "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers 2008-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  11. Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  12. Rajagopal, 2008. "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers 2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  13. Rajagopal, 2007. "Trade Openness and Inflation in Latin American Countries," Marketing Working Papers 2007-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  14. Rajagopal & Rajagopal, Amritanshu, 2007. "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers 2007-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  15. Rajagopal, 2007. "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers 2007-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  16. Rajagopal, 2007. "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers 2007-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  17. Rajagopal, 2007. "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers 2007-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  18. Rajagopal, 2007. "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers 2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  19. Rajagopal, 2007. "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers 2007-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  20. Rajagopal & Ananya Rajagopal, 2007. "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers 2007-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  21. Rajagopal, 2007. "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers 2007-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  22. Rajagopal, 2006. "Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries," Marketing Working Papers 2006-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  23. Rajagopal, 2006. "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers 2006-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  24. Rajagopal, 2006. "Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms," Marketing Working Papers 2006-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  25. Rajagopal, 2006. "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers 2006-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  26. Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  27. Rajagopal, 2006. "Trust and Cross-Cultural Dissimilarities in Corporate Environment," Marketing Working Papers 2006-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  28. Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  29. Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  30. Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  31. Rajagopal, 2005. "Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit," Industrial Organization 0508011, University Library of Munich, Germany.
  32. Rajagopal, 2005. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Econometrics 0504003, University Library of Munich, Germany.
  33. Rajagopal, 2005. "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics 0508012, University Library of Munich, Germany.
  34. Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, University Library of Munich, Germany.
  35. Rajagopal, 2005. "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics 0502012, University Library of Munich, Germany.
  36. Rajagopal, 2004. "Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico," International Trade 0407002, University Library of Munich, Germany.
  37. Rajagopal, 2004. "Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns," Microeconomics 0407004, University Library of Munich, Germany.
  38. Rajagopal, 2004. "Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment," International Trade 0407001, University Library of Munich, Germany.
  39. Rajagopal, 2004. "Economic Integration and Trade Competitiveness in Latin America," Macroeconomics 0409013, University Library of Munich, Germany.
  40. Rajagopal & Romulo Sanchez, 2004. "Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions," Microeconomics 0407001, University Library of Munich, Germany.
  41. Rajagopal, 2004. "Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis," Microeconomics 0407011, University Library of Munich, Germany.

Articles

  1. Rajagopal, 2022. "Inferiority feeling and conspicuous buying behaviour: analysing quality of life concerns among consumers in Mexico," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 35(2), pages 171-192.
  2. Rajagopal, 2021. "Facilities planning in retailing and value generation among urban consumers," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 12(2), pages 196-213.
  3. Rajagopal, 2021. "Consumption of organic food products in Latin America: role of knowledge and emotions among women consumers," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 26(4), pages 406-423.
  4. Rajagopal, 2020. "Childhood memories affecting brand loyalty and consumption behaviour among adult consumers," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 23(3), pages 400-420.
  5. Rajagopal, 2020. "Impact of referrals on buying decisions and cognitive behaviour among aging consumers," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 21(1), pages 118-138.
  6. Rajagopal & Ananya Rajagopal, 2020. "Impact of consumer education and knowledge on purchase intentions within services industry: a study of symbiotic analysis in Mexico," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 35(1), pages 58-77.
  7. Rajagopal & Ananya Rajagopal, 2019. "Impact of transaction costs on supply operations and price competitiveness in wholesale marketing: a study in reference to Mexico," International Journal of Logistics Systems and Management, Inderscience Enterprises Ltd, vol. 33(4), pages 525-542.
  8. Andrée Marie López-Fernández & Rajagopal, 2018. "Leadership and CSR driving frugal and reverse innovations: a conceptual framework for SME-MNE partnerships," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 17(3), pages 417-436.
  9. Rajagopal & Ananya Rajagopal, 2018. "Brand literacy and knowledge transfer process: analysis of purchase intentions among consumers in Mexico," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 16(3), pages 302-323.
  10. Pável Reyes-Mercado & Rajagopal, 2017. "Dynamics of disruptive innovations in outperforming global brands: a study in Mexico," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 11(1), pages 1-15.
  11. Andrée Marie López-Fernández & Rajagopal, 2017. "Organisational players' role in CSR: a study of qualifying performance determinants of non-governmental and public sector organisations," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 12(3), pages 363-376.
  12. Pável Reyes-Mercado & M. Karthik & Ram Kumar Mishra & Rajagopal, 2017. "Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 13(3), pages 326-343.
  13. Rajagopal & Ananya Rajagopal, 2017. "Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 12(3), pages 386-412.
  14. Natasha Patricia Bojorges Moctezuma & Rajagopal, 2016. "Role of digital marketing in driving business performance in emerging markets: an analytical framework," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 2(4), pages 291-314.
  15. Andrée Marie López-Fernández & Rajagopal, 2016. "Analysis of stakeholder value derivation through corporate social responsibility for business growth and society's collateral benefits," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 17(4), pages 413-427.
  16. Pável Reyes-Mercado & Rajagopal, 2015. "Research framework for analysing consumerism in Mexico towards renewable energy products," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 9(4), pages 396-414.
  17. Andrée Marie López Fernández & Rajagopal, 2014. "Convergence of corporate social responsibility and business growth: an analytical framework," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 7(6), pages 791-806.
  18. Pável Reyes-Mercado & Rajagopal, 2014. "Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 7(5), pages 577-600.
  19. Pável Reyes-Mercado & Rajagopal, 2014. "Consumer preferences for green power in Mexico," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 8(2), pages 210-224.
  20. Lucía Fernández Reyes & Rajagopal, 2013. "Strategies for architecting power brands: a market oriented outlook," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 6(5), pages 605-623.
  21. Rajeev Verma & Rajagopal & Pável Reyes Mercado, 2013. "Impact of service co-creation on performance of firms: the mediating role of market oriented strategies," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 15(4), pages 449-466.
  22. Rajagopal, 2012. "Cognitive associations between advertising and brand response among consumers in Mexico," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 6(6), pages 676-697.
  23. Rajagopal, 2012. "Challenges among women entrepreneurs in Mexico," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 15(3), pages 389-395.
  24. Rajagopal & Ananya Rajagopal, 2011. "Shifts in organisational design, culture and structural paradigms in financial organisations during economic recession," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 4(4), pages 385-398.
  25. Rajagopal & Jerry Banks & Amritanshu Rajagopal, 2011. "Analysing cognitive determinants in managerial decision-making," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 4(1), pages 44-60.
  26. Rajagopal, 2011. "Analytical frameworks for measuring the effects of cognitive factors in buying decisions," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 5(6), pages 685-703.
  27. Rajagopal, 2010. "Bridging sales and service quality functions in retailing high-technology consumer products," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 7(2), pages 177-199.
  28. Rajagopal, 2010. "Dynamics of brand G-Force in developing market strategy," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 3(4), pages 383-396.
  29. Rajagopal, 2010. "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 4(5), pages 411-426.
  30. Rajagopal & Amritanshu Rajagopal, 2010. "Measuring performance of sale force: analysis of administrative and behavioural parameters," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 2(5), pages 399-413.
  31. Rajagopal & A Rajagopal, 2009. "Buyer–supplier relationship and operational dynamics," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(3), pages 313-320, March.
  32. Rajagopal, 2009. "Cognitive factors affecting buying decision of young consumers: role of arousal and merriment," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 1(4), pages 454-466.
  33. Rajagopal, 2009. "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 5(5), pages 575-594.
  34. Rajagopal, 2008. "Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 10(1), pages 68-92.
  35. Rajagopal & Amritanshu Rajagopal, 2008. "Dynamics of buyer–supplier codependency for optimising functional efficiency," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 4(4), pages 399-416.
  36. Rajagopal & Ananya Rajagopal, 2007. "Competition versus cooperation: analysing strategy dilemma in business growth under changing social paradigms," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 1(4), pages 476-487.
  37. Rajagopal, 2007. "Buying decisions towards organic products: an analysis of customer value and brand drivers," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 2(3), pages 236-251, July.
  38. Rajagopal, 2007. "Influence of brand name in variety seeking behaviour of consumers: an empirical analysis," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 2(4), pages 306-323.
  39. Rajagopal, 2007. "Trade Openness And Economic Growth In Latin American Countries," Estudios Economicos de Desarrollo Internacional, Euro-American Association of Economic Development, vol. 7(1), pages 75-102.
  40. Rajagopal, 2006. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 6(2).
  41. Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3/4), pages 187-205.
  42. Rajagopal, 2005. "Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 1(1), pages 85-103, January.
  43. Rajagopal, 2005. "Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 5(1).
  44. Rajagopal, 1999. "Empowering rural women's groups for strengthening economic linkages: Some Indian experiments," Development in Practice, Taylor & Francis Journals, vol. 9(3), pages 327-330, May.

Chapters

  1. Rajagopal, 2022. "The Agile Mind-Set," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 189-224, Springer.
  2. Rajagopal, 2022. "Rethinking Marketing," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 155-188, Springer.
  3. Rajagopal, 2022. "Consumer Dynamics," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 25-53, Springer.
  4. Rajagopal, 2022. "Introduction," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 1-21, Springer.
  5. Rajagopal, 2022. "Social Media and Markets," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 55-85, Springer.
  6. Rajagopal, 2022. "Relationship Strategy," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 87-117, Springer.
  7. Rajagopal, 2022. "Neurobehavioral Perspectives," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 121-154, Springer.
  8. Rajagopal, 2022. "Epilogue: The Extent of Agility," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 227-245, Springer.
  9. Rajagopal, 2021. "Consumer Behavior and Cognitive Theories," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 197-225, Springer.
  10. Rajagopal, 2021. "Crowdsourcing," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 3-34, Springer.
  11. Rajagopal, 2021. "Crowd-Based Service Design," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 227-256, Springer.
  12. Rajagopal, 2021. "Future Perspectives," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 259-276, Springer.
  13. Rajagopal, 2021. "Crowd-Based Business Leadership and Strategies," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 133-162, Springer.
  14. Rajagopal, 2021. "Technology and ‘Generation Next’ Business," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 163-196, Springer.
  15. Rajagopal, 2021. "Decision Space: Collective Intelligence," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 101-132, Springer.
  16. Rajagopal, 2021. "Crowdfunding," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 35-65, Springer.
  17. Rajagopal, 2021. "Crowd-Based Business Modeling," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 67-98, Springer.
  18. Rajagopal, 2020. "Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass," Springer Books, in: Rajagopal & Ramesh Behl (ed.), Innovation, Technology, and Market Ecosystems, chapter 0, pages 1-28, Springer.
  19. Rajagopal, 2019. "Pricing Strategy," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 189-214, Springer.
  20. Rajagopal, 2019. "Brand Positioning and Value Creation," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 73-104, Springer.
  21. Rajagopal, 2019. "Product and Brand Strategy," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 151-188, Springer.
  22. Rajagopal, 2019. "Branding Decisions," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 39-72, Springer.
  23. Rajagopal, 2019. "Strategic Capability and Direction," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 99-118, Springer.
  24. Rajagopal, 2019. "Branding in Emerging Markets," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 193-224, Springer.
  25. Rajagopal, 2019. "Consumer Behavior: Internal Factors," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 3-33, Springer.
  26. Rajagopal, 2019. "Advanced Marketing-Mix," Palgrave Macmillan Books,, Palgrave Macmillan.
  27. Rajagopal, 2019. "Distribution and Promotion Strategy," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 215-244, Springer.
  28. Rajagopal, 2019. "New Trends in Brand Management," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 175-191, Springer.
  29. Rajagopal, 2019. "Brand-Market Risks," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 227-250, Springer.
  30. Rajagopal, 2019. "Managing Brands in Competitive Marketplaces," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 3-37, Springer.
  31. Rajagopal, 2019. "Brand Portfolio Management," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 143-173, Springer.
  32. Rajagopal, 2019. "Brand Audit," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 251-284, Springer.
  33. Rajagopal, 2019. "Understanding Market Environment," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 67-97, Springer.
  34. Rajagopal, 2019. "Branding Strategy," Springer Books, in: Competitive Branding Strategies, chapter 0, pages 107-141, Springer.
  35. Rajagopal, 2019. "Shifts in Business-Politics Paradigms: Exploring Lessons and Future Growth," Springer Books, in: Rajagopal & Ramesh Behl (ed.), Business Governance and Society, chapter 0, pages 1-13, Springer.
  36. Rajagopal, 2019. "Marketing Research," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 245-272, Springer.
  37. Rajagopal, 2015. "Business Growth and Local Effects," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 7, pages 167-193, Palgrave Macmillan.
  38. Rajagopal, 2015. "Managing Market Shifts," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 3, pages 66-91, Palgrave Macmillan.
  39. Rajagopal, 2015. "Sustainable Marketing," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 8, pages 194-219, Palgrave Macmillan.
  40. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
  41. Rajagopal, 2015. "Challenges of the Butterfly Effect," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 10, pages 248-268, Palgrave Macmillan.
  42. Rajagopal, 2015. "Darwinism in the Marketplace," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 6, pages 144-166, Palgrave Macmillan.
  43. Rajagopal, 2015. "Market Trend Analysis," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 4, pages 95-118, Palgrave Macmillan.
  44. Rajagopal, 2015. "Reasoned Action and Planned Behavior," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 2, pages 30-65, Palgrave Macmillan.
  45. Rajagopal, 2015. "Chaos in Markets," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 1, pages 3-29, Palgrave Macmillan.
  46. Rajagopal, 2015. "Social Psychology of Consumers," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 9, pages 223-247, Palgrave Macmillan.
  47. Rajagopal, 2014. "Globalization and Emerging Firms," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 1, pages 3-30, Palgrave Macmillan.
  48. Rajagopal, 2014. "The Entrepreneurial Mindset," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 2, pages 31-57, Palgrave Macmillan.
  49. Rajagopal, 2014. "Innovations, Technology, and Economies of Scale," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 7, pages 174-199, Palgrave Macmillan.
  50. Rajagopal, 2014. "Disruptive Innovations and Technologies," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 8, pages 200-222, Palgrave Macmillan.
  51. Rajagopal, 2014. "Process Innovation and Value Chain Management," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 5, pages 121-147, Palgrave Macmillan.
  52. Rajagopal, 2014. "Technology Diffusion and Adoption," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 6, pages 148-173, Palgrave Macmillan.
  53. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
  54. Rajagopal, 2014. "Consumer Marketplace," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 10, pages 250-271, Palgrave Macmillan.
  55. Rajagopal, 2014. "Innovation Management," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 4, pages 89-120, Palgrave Macmillan.
  56. Rajagopal, 2014. "Global Effects of Innovation and Technology," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 11, pages 272-287, Palgrave Macmillan.
  57. Rajagopal, 2013. "Digital Communities," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 5, pages 89-108, Palgrave Macmillan.
  58. Rajagopal, 2013. "Shifts in Marketing Communication," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 1, pages 3-23, Palgrave Macmillan.
  59. Rajagopal, 2013. "Market Communication and Grapevine," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 2, pages 24-44, Palgrave Macmillan.
  60. Rajagopal, 2013. "Social Media and Consumer Insight," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 6, pages 109-131, Palgrave Macmillan.
  61. Rajagopal, 2013. "The Human Factors," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 9, pages 173-194, Palgrave Macmillan.
  62. Rajagopal, 2013. "Communication Conflicts," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 10, pages 195-216, Palgrave Macmillan.
  63. Rajagopal, 2013. "Social Media Metrics," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 7, pages 132-151, Palgrave Macmillan.
  64. Rajagopal, 2013. "Strategic Planning with Social Media," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 3, pages 45-65, Palgrave Macmillan.
  65. Rajagopal, 2013. "Globalization and Consumer Behavior," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 11, pages 217-229, Palgrave Macmillan.
  66. Rajagopal, 2013. "Social Marketing," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 4, pages 69-88, Palgrave Macmillan.
  67. Rajagopal, 2013. "Technology and Media Effectiveness," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 8, pages 152-170, Palgrave Macmillan.
  68. Rajagopal, 2012. "Darwinism in Business," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 1, pages 1-33, Palgrave Macmillan.
  69. Rajagopal, 2012. "Competition Matrix," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 4, pages 101-131, Palgrave Macmillan.
  70. Rajagopal, 2012. "Customer-Centric Business Management," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 8, pages 225-252, Palgrave Macmillan.
  71. Rajagopal, 2012. "Understanding Market Competition," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 2, pages 34-65, Palgrave Macmillan.
  72. Rajagopal, 2012. "Challenges Ahead," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 9, pages 253-263, Palgrave Macmillan.
  73. Rajagopal, 2012. "Decision Making," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 7, pages 191-224, Palgrave Macmillan.
  74. Rajagopal, 2012. "Competitive Advantage: Analysis and Strategy," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 3, pages 66-100, Palgrave Macmillan.
  75. Rajagopal, 2012. "Forecasting and Fudge Factors Modelling," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 6, pages 164-190, Palgrave Macmillan.
  76. Rajagopal, 2012. "Competition versus Cooperation," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 5, pages 132-163, Palgrave Macmillan.

Books

  1. Rajagopal, 2022. "Agile Marketing Strategies," Springer Books, Springer, number 978-3-031-04212-6, October.
  2. Rajagopal, 2021. "Crowd-Based Business Models," Springer Books, Springer, number 978-3-030-77083-9, October.
  3. Rajagopal, 2021. "Sustainable Businesses in Developing Economies," Springer Books, Springer, number 978-3-030-51681-9, October.
  4. Rajagopal & Ramesh Behl (ed.), 2021. "Entrepreneurship and Regional Development," Springer Books, Springer, number 978-3-030-45521-7, October.
  5. Rajagopal, 2020. "Transgenerational Marketing," Springer Books, Springer, number 978-3-030-33926-5, October.
  6. Rajagopal & Ramesh Behl (ed.), 2020. "Innovation, Technology, and Market Ecosystems," Springer Books, Springer, number 978-3-030-23010-4, October.
  7. Rajagopal, 2019. "Contemporary Marketing Strategy," Springer Books, Springer, number 978-3-030-11911-9, October.
  8. Rajagopal, 2019. "Competitive Branding Strategies," Springer Books, Springer, number 978-3-030-24933-5, October.
  9. Rajagopal & Ramesh Behl (ed.), 2019. "Business Governance and Society," Springer Books, Springer, number 978-3-319-94613-9, October.
  10. Rajagopal & Vladimir Zlatev, 2018. "Business Dynamics in North America," Springer Books, Springer, number 978-3-319-57606-0, October.
  11. Rajagopal, 2016. "Sustainable Growth in Global Markets," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-52595-6, December.
  12. Rajagopal, 2015. "The Butterfly Effect in Competitive Markets," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-43497-5, December.
  13. Rajagopal, 2014. "Architecting Enterprise," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-36678-8, December.
  14. Rajagopal, 2013. "Managing Social Media and Consumerism," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-28192-0, December.
  15. Rajagopal, 2012. "Darwinian Fitness in the Global Marketplace," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-26833-4, December.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Rankings

This author is among the top 5% authors according to these criteria:
  1. Average Rank Score
  2. Number of Works
  3. Number of Distinct Works
  4. Number of Distinct Works, Weighted by Number of Authors
  5. Number of Citations
  6. Number of Citations, Discounted by Citation Age
  7. Number of Citations, Weighted by Number of Authors
  8. Number of Citations, Weighted by Number of Authors, Discounted by Citation Age
  9. Number of Citations, Weighted by Number of Authors and Simple Impact Factors
  10. Number of Citations, Weighted by Number of Authors and Simple Impact Factors, Discounted by Citation Age
  11. Number of Journal Pages, Weighted by Number of Authors
  12. Number of Abstract Views in RePEc Services over the past 12 months, Weighted by Number of Authors
  13. Number of Downloads through RePEc Services over the past 12 months, Weighted by Number of Authors
  14. Euclidian citation score
  15. Breadth of citations across fields
  16. Wu-Index

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 32 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (26) 2005-10-08 2005-11-09 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2007-04-09 2007-04-09 2007-08-27 2007-12-15 2007-12-15 2007-12-15 2008-04-15 2008-04-15 2008-10-21 2008-10-21 2009-03-22 2009-03-22 2009-03-22 2009-09-26 2009-09-26 2010-12-23 2010-12-23 2010-12-23. Author is listed
  2. NEP-CSE: Economics of Strategic Management (6) 2006-10-14 2006-10-14 2006-10-14 2007-08-27 2009-03-22 2010-12-23. Author is listed
  3. NEP-MIC: Microeconomics (4) 2004-07-11 2004-08-02 2005-10-08 2006-10-14
  4. NEP-BEC: Business Economics (3) 2005-11-09 2006-10-14 2006-10-14
  5. NEP-DCM: Discrete Choice Models (3) 2005-10-08 2006-10-14 2006-10-14
  6. NEP-URE: Urban and Real Estate Economics (3) 2009-03-22 2009-03-22 2009-09-26
  7. NEP-BAN: Banking (2) 2006-10-14 2007-12-15
  8. NEP-GEO: Economic Geography (2) 2009-03-22 2010-12-23
  9. NEP-TUR: Tourism Economics (2) 2006-10-14 2009-03-22
  10. NEP-AGR: Agricultural Economics (1) 2007-08-27
  11. NEP-COM: Industrial Competition (1) 2006-10-14
  12. NEP-CUL: Cultural Economics (1) 2010-12-23
  13. NEP-CWA: Central and Western Asia (1) 2006-10-14
  14. NEP-FIN: Finance (1) 2006-10-14
  15. NEP-FMK: Financial Markets (1) 2006-10-14
  16. NEP-INO: Innovation (1) 2006-10-14
  17. NEP-INT: International Trade (1) 2007-08-27
  18. NEP-KNM: Knowledge Management and Knowledge Economy (1) 2006-10-14
  19. NEP-MAC: Macroeconomics (1) 2007-08-27
  20. NEP-MON: Monetary Economics (1) 2007-08-27
  21. NEP-NEU: Neuroeconomics (1) 2009-09-26
  22. NEP-SOC: Social Norms and Social Capital (1) 2006-10-14

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