IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-36678-8_10.html
   My bibliography  Save this book chapter

Consumer Marketplace

In: Architecting Enterprise

Author

Listed:
  • Rajagopal

    (EGADE Business School)

Abstract

The overall success of broader innovation and technology in the marketplace is determined not just by industry-wide growth in technology adaptation, but also by the development of rich standards that allow for the highly innovative bundling of consumer-oriented products and services. More importantly firms will be differentiated by their ability to employ a powerful innovation interface that comprehensively supports and extends a customer-controlled innovation process in a firm. Building from the concepts of the intelligence quotient and emotional intelligence, the author postulates that effective technology application leading to consumer-centric innovations today requires high levels of cultural integration and intelligence. The chapter discusses the fundamentals of convergence of innovation and technology use with consumer perceptions and conflicts, and delineates concepts on management challenges, including decision-making, negotiations and conflict resolution, and leadership and motivation. This chapter also addresses the determinants of consumer orientation, developing customercentric marketing strategies, value-seeking consumers, customer life-time value, acquiring and retaining customers, behavioral agility, and relational values.

Suggested Citation

  • Rajagopal, 2014. "Consumer Marketplace," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 10, pages 250-271, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36678-8_10
    DOI: 10.1057/9781137366788_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-36678-8_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.