Report NEP-MKT-2008-10-21

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Item repec:pra:mprapa:11145 is not listed on IDEAS anymore

• Suchánek, Petr, 2008. "E-business Development Key Areas," MPRA Paper 11061, University Library of Munich, Germany.
• Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Arthur Huang & David Levinson, 2008. "An Agent-based Model of Retail Location with Complementary Goods," Working Papers 000056, University of Minnesota: Nexus Research Group.
• Curtis Taylor & Liad Wagman, 2008. "Who Benefits From Online Privacy?," Working Papers 08-26, NET Institute.
• Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
• Carlos Brito, 2008. "A Relationship Approach to Brand Equity," FEP Working Papers 297, Universidade do Porto, Faculdade de Economia do Porto.
• Frank van Rijnsoever, 2008. "Opinion leaders in the domain of consumer electronics and their use of external search channels," Innovation Studies Utrecht (ISU) working paper series 08-20, Utrecht University, Department of Innovation Studies, revised Oct 2008.
• Amit Mehra & Gireesh Shrimali, 2008. "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers 08-11, NET Institute.
• Babur De los Santos, 2008. "Consumer Search on the Internet," Working Papers 08-15, NET Institute, revised Sep 2008.
• Bitran, Gabriel R. & Rocha e Oliveira, Paulo & Schilkrut, Ariel, 2008. "Managing customer relationships through price and service quality," IESE Research Papers D/750, IESE Business School.
• Sergei Koulayev, 2008. "Estimating search with learning," Working Papers 08-29, NET Institute, revised Oct 2008.
• Catherine Tucker & Juanjuan Zhang, 2008. "Decomposing the Congestion Effect and the Cross-Platform Effect in Two-Sided Networks: A Field Experiment," Working Papers 08-12, NET Institute, revised Oct 2008.
• Pires Gonçalves, Ricardo, 2008. "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper 11142, University Library of Munich, Germany.
• Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
• Prior, Francesc & Santoma, Javier, 2008. "The use of prepaid cards for banking the poor," IESE Research Papers D/752, IESE Business School.
• Nicholas Economides & V. Brian Viard & Katja Seim, 2007. "Quantifying the Benefits of Entry into Local Phone Service," Working Papers 07-48, NET Institute, revised Dec 2007.
• Gomez, Sandalio & Marti, Carlos & Opazo, Magdalena, 2008. "Características estructurales de las organizaciones deportivas: Diferenciación en los clubes de fútbol profesional de élite en España," IESE Research Papers D/751, IESE Business School.
• Rajagopal, 2008. "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers 2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Robert Seamans, 2008. "Pricing and Multi-Market Contact in the Cable TV Industry," Working Papers 08-13, NET Institute.