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Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior

Author

Listed:
  • Rajagopal

    (Tecnológico de Monterrey, Campus Ciudad de México)

Abstract

Street markets in developing countries constitute an integral part of the local economy as well as exhibit ethnic image of the habitat, which continues to function also in growing cities. The shopping malls have intercepted the traditional marketplace culture and are instrumental in shifting the consumer behavior in urban areas. This article discusses how consumers' decision-making styles shift towards shopping at malls as well as street markets in Mexico City. Based on exploratory data and using a theoretical model of consumer-decision making styles, this study addresses the causes and effects of coexistence of shopping malls and street markets. The results show that there are various economic and marketplace ambience related factors that affect the consumer decisiontowards shopping. The article concludes with specific suggestions for reducing conflicts and increasing cohesiveness towards the shopping behavior between shopping malls and street markets, and advancing strategic retailing strategies to establish the co-existence of contemporary and conventional market systems.

Suggested Citation

  • Rajagopal, 2010. "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers 2010-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
    • Handle: RePEc:ega:wpaper:201003
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    File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2010-03-MKT.pdf
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    Citations

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    Cited by:

    1. Abel Verdú & Rafael Millán & Pedro Saavedra & Conrado Javier Carrascosa Iruzubieta & Esther Sanjuán, 2021. "Does the Consumer Sociodemographic Profile Influence the Perception of Aspects Related and Not Related to Food Safety? A Study in Traditional Spanish Street Markets," IJERPH, MDPI, vol. 18(18), pages 1-15, September.
    2. Astroza, Sebastian & Guarda, Pablo & Carrasco, Juan Antonio, 2022. "Modeling the relationship between food purchasing, transport, and health outcomes: Evidence from Concepcion, Chile," Journal of choice modelling, Elsevier, vol. 42(C).

    More about this item

    Keywords

    Shopping malls; street markets; shopping behavior; urban marketplace; Mexico; market ambience;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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