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Epilogue: The Extent of Agility

In: Agile Marketing Strategies

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  • Rajagopal

    (EGADE Business School)

Abstract

Disruptive technologies such as the Internet of Things, big data analytics, blockchain, and artificial intelligence have the potential to grow as the core of businesses operations in future. In addition, customer centric approach focused on customer needs is expected to play a pivotal role in business growth with the increase of social media usage. This chapter summarizes the core discussions of the book and presents new thoughts about the future of marketing by 2030 in view of the predictable changes in technology, consumer behavior, and marketing processes. Discussions on market diversity, reverse accountability, and the evolution of marketing strategies within the triple bottom-line (comprising planet, people, and profit) have been categorically addresses in this chapter. This chapter focuses discussions on future marketing technologies, conscious consumerism, and technology disruption that help firms in developing agile marketing strategies.

Suggested Citation

  • Rajagopal, 2022. "Epilogue: The Extent of Agility," Springer Books, in: Agile Marketing Strategies, chapter 0, pages 227-245, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-04212-6_8
    DOI: 10.1007/978-3-031-04212-6_8
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