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Competitive Advantage: Analysis and Strategy

In: Darwinian Fitness in the Global Marketplace

Author

Listed:
  • Rajagopal

    (Tecnologico de Monterrey (ITESM))

Abstract

In this chapter, the convergence of competitive strategies with value chain management of companies to gain competitive advantage is discussed in depth. Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining power of customers and suppliers, and the threat of substitute services or products. A strategic plan of action based on this might include positioning the company so that its capabilities provide the best defence against the competitive forces, influencing the balance of forces through strategic moves and anticipating shifts in the factors underlying competitive forces. In this process a company must understand thoroughly all the moves of the rival firms. Locales of business rivalry have to be spotted to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. It has been argued that technology, company, or product does not need to remain vulnerable to others forever. Competitive roles can be radically altered with technological advances or with the right marketing decisions.

Suggested Citation

  • Rajagopal, 2012. "Competitive Advantage: Analysis and Strategy," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 3, pages 66-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26833-4_3
    DOI: 10.1057/9781137268334_3
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    Cited by:

    1. Dr. Seung Hoon Jang, 2013. "The Offensive Framework of Resource Based View (RBV): Inhibiting Others from Pursuing Their Own Values," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(1), pages 62-69, February.
    2. Wen-Jing Suo & Chai-Lee Goi & Mei-Teh Goi & Adriel K. S. Sim, 2022. "Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 13(2), pages 1-22, August.
    3. Luis Enrique Valdez Juarez & Elba Alicia Ramos Escobar & Gonzalo Maldonado Guzman, 2017. "The Effects of Absorptive Capacity, Intellectual Property and Innovation in SMEs," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(4), pages 36-50, December.
    4. Alfaro, Martin, 2019. "Entry Preemption by Domestic Leaders and Home-Bias Patterns: Theory and Empirics," Working Papers 2019-13, University of Alberta, Department of Economics.
    5. Nur Fadiah Mohd Zawawi & Sazali Abd Wahab & Abu Sofian Yaacob & Naresh Kumar AL Samy & Syed Ali Fazal, 2016. "Measuring the Effectiveness of Road Transportation Logistics Performance in East Malaysia: A Conceptual Model," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(4), pages 110-110, March.

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