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Consumer Behavior: Internal Factors

In: Contemporary Marketing Strategy

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  • Rajagopal

    (Tecnologico de Monterrey)

Abstract

This chapter discusses the internal factors affecting consumer behavior, explains consumer ecosystem and behavior process converging consumer perceptions and attitudes. The factors associated with the consumer motivation, learning, and knowledge transfer have also been deliberated in this chapter. The chapter also explores key variables that drive cognitive thinking process of consumers in the context of beliefs and social influences toward decision-making and setting preferences. In addition, discussion on the process of consumer stimulus and response mapping for marketing organizations to understand the cognitive dynamics among consumers for developing competitive marketing strategies constitutes one of the interesting points of learning.

Suggested Citation

  • Rajagopal, 2019. "Consumer Behavior: Internal Factors," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 3-33, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-11911-9_1
    DOI: 10.1007/978-3-030-11911-9_1
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    Cited by:

    1. Pasirayi, Simbarashe & Fennell, Patrick B. & Sen, Argha, 2023. "The effect of third-party delivery partnerships on firm value," Journal of Business Research, Elsevier, vol. 167(C).
    2. Boyle, Erik S., 2024. "How do auditors’ use of industry norms differentially impact management evaluations of audit quality under principles-based and rules-based accounting standards?," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 54(C).

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