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Understanding Market Competition

In: Darwinian Fitness in the Global Marketplace

Author

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  • Rajagopal

    (Tecnologico de Monterrey (ITESM))

Abstract

Competition may be characterised as striving together to win the race, not to destroy the other competitors, from the point of view of the supporters of globalisation. Local market competition is targeted towards the customers, and the competitors strive to win the customer, temporarily or permanently. However, in the business-to-business process, the competition may turn more tactical and strategic in order to outperform rivals firms. In this way competition can be seen as a regulated struggle. There are rules of economic competition and they do not generally include the destruction of competitors. The technology of marketing research is devoted to the difficult tasks of discovering customer needs, and the sub-disciplines of consumer and organisational buying behaviour attempt to provide theoretical bases for the results. In this process the emphasis is on determination to win customers where competitors turn tactical towards brand or product positioning. The discussion in this chapter is woven around the above arguments and shares academic insights on learning market competition, competitive strategy, technology and competitive advantage, defensive growth process of firms, and process of strategy implementation in the competitive marketplace.

Suggested Citation

  • Rajagopal, 2012. "Understanding Market Competition," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 2, pages 34-65, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26833-4_2
    DOI: 10.1057/9781137268334_2
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    Cited by:

    1. Crawford, Gregory, 2013. "Cable Regulation in the Internet Era," CEPR Discussion Papers 9316, C.E.P.R. Discussion Papers.
    2. Polina Obolenskaya & Polly Vizard, 2013. "Labour's Record on Health (1997-2010)," CASE - Social Policy in a Cold Climate Working Paper 02, Centre for Analysis of Social Exclusion, LSE.
    3. Crawford, Gregory S., 2013. "Cable Regulation in the Internet Era," Economic Research Papers 270545, University of Warwick - Department of Economics.
    4. Andreas Kramer, 2016. "Using Experimental Survey Designs to Support Pricing Decisions," Business and Management Horizons, Macrothink Institute, vol. 4(1), pages 22-38, June.
    5. Jianwei DANG & MOTOHASHI Kazuyuki, 2014. "Get Pennies from Many or a Dollar from One? Multiple contracting in markets for technology," Discussion papers 14006, Research Institute of Economy, Trade and Industry (RIETI).
    6. Crawford, Gregory S., 2013. "Cable Regulation in the Internet Era," The Warwick Economics Research Paper Series (TWERPS) 1004, University of Warwick, Department of Economics.
    7. Ari Kuncoro, . "Small and Large Firm Performance Gaps in Indonesia in the Era of Globalization: Evidences from Micro-Data on Manufacturing Establishments," Chapters, in: Chin Hee Hahn & Dionisius A. Narjoko (ed.), Globalization and Performance of Small and Large Firms, chapter 9, pages IX-1 - IX, Economic Research Institute for ASEAN and East Asia (ERIA).

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