IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-36678-8_11.html
   My bibliography  Save this book chapter

Global Effects of Innovation and Technology

In: Architecting Enterprise

Author

Listed:
  • Rajagopal

    (EGADE Business School)

Abstract

Globalization promotes transformation in the business environment and consumer culture along the dimensions of economic geography, which can be evidenced by the growth in urban areas, shorter travel distances as businesses migrate closer to denser centers of population, and as they generate competition between firms to take advantage of scale and trade in specialized products. Firms prepare for going global by providing convenience to consumers as they search for products, buying through technology platforms, and settling payments online. Such firms also aim to boost available knowledge on products and services, and trigger the impulse to shop. The chapter demonstrates that multinational firms have been slow to understand consumers in the developing world and, as a result, they have been vulnerable to local competitors that know how their shoppers think, what they crave, and how they buy. The discussion also addresses issues relating to knowledge-sharing and building customer loyalty.

Suggested Citation

  • Rajagopal, 2014. "Global Effects of Innovation and Technology," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 11, pages 272-287, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36678-8_11
    DOI: 10.1057/9781137366788_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Peter Nientied & Elona Karafili, 2016. "Towards a Pragmatic Perspective on Business Innovation in Western Balkan Countries: The Case of Albania," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(3), pages 193-193, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-36678-8_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.