Report NEP-MKT-2009-03-22

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Yu, Y. & Huang, G.Q., 2009. "Nash Game Model for Optimizing Market Strategies, Configuration of Platform Products in a Vendor Managed Inventory (VMI) Supply Chain for a Product Family," ERIM Report Series Research in Management ERS-2009-009-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Farm, Ante, 2009. "Market Sharing and Price Leadership," Working Paper Series 3/2009, Stockholm University, Swedish Institute for Social Research.
• Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Elena Cedrola & Loretta Battaglia & Alessandra Tzannis, 2009. "The Italian SMEs in the International context. A model to succeed in the global arena," Working Papers 52-2009, Macerata University, Department of Finance and Economic Sciences, revised Mar 2009.